Are you ready for the new season?
Business decision-makers are back from their holidays: is your marketing ready?
For many businesses the months of July and August are their quietest, in terms of new sales, even if it’s a busy period for delivering. The reason generally given is that most decision-makers are on holiday and so not there to start looking, to meet sales people or to make the final decisions.
The question now is: are you, and your marketing, ready for the new business season?
The schools around me go back a week today so you’ve got a little time left, but not much. There will be some decision-makers who will be about to go on holiday (if they haven’t got school-age children) as bookings are that much cheaper, but that only adds another couple of weeks before the Autumn business season is in full swing.
So:
- Is your website up to date?
- Are you consistently blogging?
- Do you have plans in place for your social media activity?
- Have you planned your special offers to draw in the interest?
Just in case you haven’t here is a little information for the future:
- School dates for Surrey schools (other counties will vary slightly)
- Autumn Term 2012
- 4 September to 21 December 2012
- Half Term from 29 October to 2 November 2012
- Spring Term 2013
- 7 January to 28 March 2013
- Half Term from 18 February to 22 February 2013
- Summer Term 2013
- 15 April to 24 July 2013
- Half Term from 27 May to 31 May 2013
- Autumn Term 2012
- My phone number: 07770 970 557