Key social media tips

There are nearly 12 million people in the UK on LinkedIn, 37 million Facebook Pages worldwide and nearly 40 million UK Twitter accounts. To be noticed amongst all these and to develop quality sales opportunities, here are a few tips that either I know to work or are tips that I have been given by people I trust who use them everyday. I hope they prove useful for you.

Social media is about helping people, it is not simply about broadcasting your sales messages.

  • There is a clue in the name in what you have to do to be successful – be socialable.
  • Build relationships so you know what interests your connections and what they are looking for in business terms
  • Provide useful and interesting material that shows you know what you are talking about
  • Be consistent so that you maintain the relationship and maintain your position in their minds for when someone needs your services.

Don’t sell – help

  • We have media recording devices at home in order to avoid most of the adverts. Your connections on Twitter, LinkedIn and Facebook will simply disconnect to avoid your adverts.
  • If you help people by making useful connections for them, they will return the favour – think Givers Gain.
  • Provide evidence on how you’ve helped others so your connections start to trust you.

Automate and outsource sensibly

  • Social media tools such as hootsuite or tweetdeck are useful but they cannot build relationships for you. Use them for scheduling some activity but remember that you have to interact to build relationships
  • There are lots of companies that will do your social media for you but they will never know your business as well as you do. Outsourcing does not mean letting go!
  • Use tools such as Tweriod to find out when your followers are online. Be active when your connections are active so that there is a greater chance they will see you.

Volume is only sometimes useful

  • 50 connections with good relationships on LinkedIn is better than 1,000 people who you know nothing about.
  • You won’t generate interested followers simply by following 1,000’s of others. They will only follow you if you can be useful to them.

Personal and business are different

  • Don’t set up a business using a personal profile on Facebook. There is a good chance they will find it and then simply delete it as it breaks their terms of service.
  • Personal profiles are about you. Talk about you and do it in the first person.
  • Business profiles/pages are about your business so use appropriate language and images.

 

I hope these prove useful for you and I will endeavour to update this when I find other useful snippets.

 

Love your business

Valentine’s Day allows you to express your feelings to those you love and I see no reason this cannot extend to something that has probably stopped your spending as much time as you would prefer with your husband/wife/boyfriend/girlfriend/fiancé (delete as appropriate) – and I don’t mean the dog. Although is does seem you can get Valentines Day cards for your beloved pets, I’m talking about your business!

You started your business because you love what you do, because you identified a gap in the market and you love helping your clients. So why not help your business move forward and achieve its full potential?

What is it you feel that could improve within your business?

  • Could you do with a better accountant to help you control your cash better?
  • Do you need to recruit additional staff and want a great recruitment consultant?
  • Are your professional portraits out of date or a bit crap?
  • Do you worry that your marketing isn’t as good as it could be?
  • Could your website do with some improving?
  • Are you telling the right stories about how you help your clients?

I’m sure you can see which of these I can help you directly with, but I am confident I can introduce you to someone who can help you with all of these (and more) through my network.

I’d love to help so call me on 07770 970 557 and lets have a chat

How stories help you generate more sales opportunities

Once upon a time…..

Normally the start of a fairytale but this time I’m hoping its something useful for the business owner rather than just their kids.

You know its no longer acceptable small business marketing to simply describe your service to a prospective client anymore.  They shouldn’t need to have to work out for themselves how to use your services; it’s your job to prove you can help resolve his pain – because if you don’t there are plenty of others who will.

As your marketing talks about how your clients benefit from the work you do for them, prospects become more interested because they see you understand the problems they face.  This moves them forward in the selection process.

To get them to pick up the phone needs more.

Your marketing needs to provide evidence of how you’ve successfully delivered on your promises and helped out your clients. They need proof!

Proof comes in the form of stories, otherwise known as case studies or blog articles.  They are then supported by testimonials

Your stories need to clearly articulate:

  • what the client wanted to achieve or resolve
  • how you helped them to do this
  • the results achieved
In my opinion it is the final stage that is the most powerful as it is the results that complete the value calculation (value = benefit/cost).
The more value your prospects perceive, the more likely they are to pick up the phone.