There are nearly 12 million people in the UK on LinkedIn, 37 million Facebook Pages worldwide and nearly 40 million UK Twitter accounts. To be noticed amongst all these and to develop quality sales opportunities, here are a few tips that either I know to work or are tips that I have been given by people I trust who use them everyday. I hope they prove useful for you.
Social media is about helping people, it is not simply about broadcasting your sales messages.
- There is a clue in the name in what you have to do to be successful – be socialable.
- Build relationships so you know what interests your connections and what they are looking for in business terms
- Provide useful and interesting material that shows you know what you are talking about
- Be consistent so that you maintain the relationship and maintain your position in their minds for when someone needs your services.
Don’t sell – help
- We have media recording devices at home in order to avoid most of the adverts. Your connections on Twitter, LinkedIn and Facebook will simply disconnect to avoid your adverts.
- If you help people by making useful connections for them, they will return the favour – think Givers Gain.
- Provide evidence on how you’ve helped others so your connections start to trust you.
Automate and outsource sensibly
- Social media tools such as hootsuite or tweetdeck are useful but they cannot build relationships for you. Use them for scheduling some activity but remember that you have to interact to build relationships
- There are lots of companies that will do your social media for you but they will never know your business as well as you do. Outsourcing does not mean letting go!
- Use tools such as Tweriod to find out when your followers are online. Be active when your connections are active so that there is a greater chance they will see you.
Volume is only sometimes useful
- 50 connections with good relationships on LinkedIn is better than 1,000 people who you know nothing about.
- You won’t generate interested followers simply by following 1,000’s of others. They will only follow you if you can be useful to them.
Personal and business are different
- Don’t set up a business using a personal profile on Facebook. There is a good chance they will find it and then simply delete it as it breaks their terms of service.
- Personal profiles are about you. Talk about you and do it in the first person.
- Business profiles/pages are about your business so use appropriate language and images.
I hope these prove useful for you and I will endeavour to update this when I find other useful snippets.