Are your case studies working well as evidence you do a great job?

As you talk to your latest prospective new client, you’ve identified their needs. You are talking to them about your solution to those needs. You’ve explained what it is you do and how that will help make their lives considerably easier or better. There is just one thought in their heads at this point:

PROVE IT!

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What are you doing with your testimonials?

benefit of testimonialsMany marketing people will tell you of the benefits of testimonials and how they can help you to grow your business. I’m agree completely that testimonials are a key part of the evidence set you use to help your target audience to buy from here, but are you using them well?  Here’s 12 tips to help you get the best results from your testimonials.

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