‘Tis the season for a new marketing strategy

In the next couple of weeks, Christmas trees will begin to pop up in shopping centres, lights will appear in the streets and the radios will begin playing carols on repeat. It can only mean one thing.  Christmas is coming.

The question is: do you need to change your marketing to fit the festive season? Is there any way you could use the Christmas period to your advantage?

If the answer is yes, the trick is to start planning early. As Halloween ends, the shops waste no time in getting their decorations up. It may still be a few weeks away, but it’s now considered the run up to Christmas. So, embrace the season and find out how you can create an effective Christmas marketing campaign.

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What marketing worked for your business this year?

wonder what marketing worked

what marketing worked this year? As you approach the end of the calendar year, you start to think about 2018. As you think about what your business will be doing in the coming year, you naturally look back at 2017 to see what was good and what wasn’t so good.  This question is key to how your business performs next year.

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