Entries by nigel davey

Gotta be in it to win it

Business awards have never really been something I have considered entering before. Mostly because the categories don’t really fit.  It doesn’t make sense for me to enter a Marketing category, simply because most of my marketing is networking-based. Entrepreneur-type awards have never tempted me. What I do is nothing new, even if the way I […]

Do you close enough leads?

Do you want to grow your business? To maintain and grow your business, you need a constant flow of new leads into the business. You also need to close those leads, turning them into business. The question is: are you closing enough leads? Your marketing should be generating a steady, and consistent, flow of leads […]

The 10 rules of Negotiation

As this month’s topic is how marketing can help Sales to deliver more deals, I thought I would use a video I’ve seen recently. It looks at negotiating and some key rules around negotiating when dealing with a prospect. Alan McCarthy’s 10 Rules of Negotiation look at what you should and shouldn’t do.