Entries by nigel davey

The 10 rules of Negotiation

As this month’s topic is how marketing can help Sales to deliver more deals, I thought I would use a video I’ve seen recently. It looks at negotiating and some key rules around negotiating when dealing with a prospect. Alan McCarthy’s 10 Rules of Negotiation look at what you should and shouldn’t do. The 10 […]

What are you doing with your testimonials?

Many marketing people will tell you of the benefits of testimonials and how they can help you to grow your business. I’m agree completely that testimonials are a key part of the evidence set you use to help your target audience to buy from here, but are you using them well?  Here’s 12 tips to help […]

Marketing Planning – a case study

This month’s blogs have all been around planning your marketing.  Obviously I’m going to say marketing planning is essential, but let me give you an example of what can happen when you do. Case Study Ninja started in 2016 and I met Sarah, the founder, at a Croydon Tech City event.  For those of you […]