Entries by nigel davey

Gotta be in it to win it

Business awards have never really been something I have considered entering before. Mostly because the categories don’t really fit.  It doesn’t make sense for me to enter a Marketing category, simply because most of my marketing is networking-based. Entrepreneur-type awards have never tempted me. What I do is nothing new, even if the way I […]

Do you close enough leads?

Do you want to grow your business? To maintain and grow your business, you need a constant flow of new leads into the business. You also need to close those leads, turning them into business. The question is: are you closing enough leads? Your marketing should be generating a steady, and consistent, flow of leads […]

The 10 rules of Negotiation

As this month’s topic is how marketing can help Sales to deliver more deals, I thought I would use a video I’ve seen recently. It looks at negotiating and some key rules around negotiating when dealing with a prospect. Alan McCarthy’s 10 Rules of Negotiation look at what you should and shouldn’t do. The 10 […]

What are you doing with your testimonials?

Many marketing people will tell you of the benefits of testimonials and how they can help you to grow your business. I’m agree completely that testimonials are a key part of the evidence set you use to help your target audience to buy from here, but are you using them well?  Here’s 12 tips to help […]