It’s the summer holidays. Everyone is on holiday – at least that’s what many people tell believe. That then, somehow, becomes a reason for them not to do things to move their business forward. That may be technology improvements, it may be staff training or whatever. What do the summer holidays look like? Summer holidays […]
About nigel davey
This author has yet to write their bio.Meanwhile lets just say that we are proud nigel davey contributed a whooping 144 entries.
Entries by nigel davey
Nobody sells to everyone I have too many conversations where a company is trying to maximise the number of people their website and marketing will appeal to. I have to then use what I am putting into this article to show them that trying to sell to everyone is a very bad idea.
Are you using Search Console to improve your SEO performance Search Console is a great tool that will show you just how well your SEO activity is performing over time. For those of you who aren’t sure what Search Console is, you may have heard of Webmaster Tools. Search Console is the new name Google […]
What marketing resources do you need? To grow your business, you need a marketing plan that is then effectively delivered. To do this you need marketing resources. For your small business marketing to be effective, you need a combination of: Knowledge Time Money Knowledge You are passionate about what you do. If you weren’t you […]
Do you have a Marketing Plan? You know you need to do something to market your business. If you don’t your pipeline will quickly empty and the sales will dry up. Now I can hear some people saying “we get all our business through referral, so we don’t need to do any marketing”. Two comments […]
Four key reasons to focus your marketing There are many business owners out there who believe they can sell their product/service to anyone – sand to the Arabs and all that. I’ve no doubt they are very good sales people and could sell to anyone they sit in front of. It doesn’t mean they should […]
Do you measure your marketing? Small business marketing isn’t easy. You need to understand what is working and what isn’t. These are some of the most important numbers to measure your marketing with, and where to find them. Let’s work backwards from the most important one.
Many of you will have realised that a lot of my blogs come from recent conversations and experiences with either clients, prospects or people in my network. This one is no different and looks at a popular campaign when companies use Google Adwords (sometimes described as PPC) as part of their small business marketing activity. […]
Your website is your shop window, whether you sell to consumers or to other businesses. It doesn’t matter what you sell, pretty much the first place anyone goes to in order to find out more about you is your website. The question is: Does your website content talk about you or does it talk to […]
When I say I want clients to sack me, there are, of course, conditions attached to the statement. SME Needs provides marketing support for small businesses; we want them to be bigger businesses when they sack us. That means one of two things happens: They recruit a Marketing Manager They are acquired by a company […]