In the next couple of weeks, Christmas trees will begin to pop up in shopping centres, lights will appear in the streets and the radios will begin playing carols on repeat. It can only mean one thing. Christmas is coming. The question is: do you need to change your marketing to fit the festive season? […]
About nigel davey
This author has yet to write their bio.Meanwhile lets just say that we are proud nigel davey contributed a whooping 115 entries.
Entries by nigel davey
what marketing worked this year? As you approach the end of the calendar year, you start to think about 2018. As you think about what your business will be doing in the coming year, you naturally look back at 2017 to see what was good and what wasn’t so good. This question is key to […]
There are very few SME businesses who aren’t looking to grow, but let’s be honest up front: if you have no marketing budget you will commit to spending, there is no point in seeking professional help. Let’s look at this in detail.
2018 is coming fast January 2nd 2018 still seems a long time away. In reality, it is only 15 weeks or so. If your financial year is the calendar year, what are you planning to do to attract new business? What does your 2018 marketing strategy look like?
How much should you spend on marketing is a question I get asked a lot. Let me see if I can answer it. There are companies who spend a huge amount on marketing. Red Bull is, perhaps, the most famous of these. The costs of running an F1 team, an international go-kart series and sponsor […]
Have you stopped marketing over the summer? Everyone’s away for the summer. Nobody makes any decisions over the summer There’s no point in doing any marketing over the summer Every year I hear the same old reasons for not doing any marketing over the summer. Let’s have a look at this in more detail and […]
Business awards have never really been something I have considered entering before. Mostly because the categories don’t really fit. It doesn’t make sense for me to enter a Marketing category, simply because most of my marketing is networking-based. Entrepreneur-type awards have never tempted me. What I do is nothing new, even if the way I […]
Do you want to grow your business? To maintain and grow your business, you need a constant flow of new leads into the business. You also need to close those leads, turning them into business. The question is: are you closing enough leads? Your marketing should be generating a steady, and consistent, flow of leads […]
As this month’s topic is how marketing can help Sales to deliver more deals, I thought I would use a video I’ve seen recently. It looks at negotiating and some key rules around negotiating when dealing with a prospect. Alan McCarthy’s 10 Rules of Negotiation look at what you should and shouldn’t do.
You want more leads from your marketing so that you can generate more sales. I know it’s an obvious statement, but let me challenge it for a moment. What if you could close more of the leads you get? Would that be just as good? Your marketing is planned and implemented with the sole aim […]