Social media: love it or hate it, it has become part of our lives, both professionally and socially. Even if you aren’t using it, I bet your friends and acquaintances are and they are bugging you to use it as well. For this article, let’s put aside personal use and look at whether you should […]
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Entries by nigel davey
Content is Good. Content is Wise. That is what you will hear from most marketing consultants, from a lot of SEO companies and many of your peers. Good content is great at two things:
When was the last time you looked at yourselves from the buyer’s perspective? We asked one of our clients if we could talk to one of their recent prospects (they closed the deal). We wanted to better understand what was important to the 1st contact and the way they went through the process of searching […]
As a business owner, you want people engaging with your marketing. That means it grabs the attention of your target audience, it educates them on why they should use your product/services and they jump willingly into your sales pipeline as a new lead. Marketing engagement is key. If people aren’t engaging with your marketing you […]
In the next couple of weeks, Christmas trees will begin to pop up in shopping centres, lights will appear in the streets and the radios will begin playing carols on repeat. It can only mean one thing. Christmas is coming. The question is: do you need to change your marketing to fit the festive season? […]
what marketing worked this year? As you approach the end of the calendar year, you start to think about 2018. As you think about what your business will be doing in the coming year, you naturally look back at 2017 to see what was good and what wasn’t so good. This question is key to […]
There are very few SME businesses who aren’t looking to grow, but let’s be honest up front: if you have no marketing budget you will commit to spending, there is no point in seeking professional help. Let’s look at this in detail.
2018 is coming fast January 2nd 2018 still seems a long time away. In reality, it is only 15 weeks or so. If your financial year is the calendar year, what are you planning to do to attract new business? What does your 2018 marketing strategy look like?
How much should you spend on marketing is a question I get asked a lot. Let me see if I can answer it. There are companies who spend a huge amount on marketing. Red Bull is, perhaps, the most famous of these. The costs of running an F1 team, an international go-kart series and sponsor […]