Listen to improve your marketing

Marketing is often considered to be more about talking than listening. Whilst the talking is important, learning to listen can help you in numerous ways. Let’s have a look at how we believe listening can help your marketing performance.

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‘Tis the season for a new marketing strategy

In the next couple of weeks, Christmas trees will begin to pop up in shopping centres, lights will appear in the streets and the radios will begin playing carols on repeat. It can only mean one thing.  Christmas is coming.

The question is: do you need to change your marketing to fit the festive season? Is there any way you could use the Christmas period to your advantage?

If the answer is yes, the trick is to start planning early. As Halloween ends, the shops waste no time in getting their decorations up. It may still be a few weeks away, but it’s now considered the run up to Christmas. So, embrace the season and find out how you can create an effective Christmas marketing campaign.

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What marketing worked for your business this year?

wonder what marketing worked

what marketing worked this year? As you approach the end of the calendar year, you start to think about 2018. As you think about what your business will be doing in the coming year, you naturally look back at 2017 to see what was good and what wasn’t so good.  This question is key to how your business performs next year.

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No marketing budget – no point

 

no marketing budgetThere are very few SME businesses who aren’t looking to grow, but let’s be honest up front: if you have no marketing budget you will commit to spending, there is no point in seeking professional help.

Let’s look at this in detail.

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What is your 2018 Marketing Strategy?

what is your 2018 marketing strategy?

2018 is coming fast

January 2nd 2018 still seems a long time away. In reality, it is only 15 weeks or so.  If your financial year is the calendar year, what are you planning to do to attract new business? What does your 2018 marketing strategy look like?

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How much should you spend on marketing?

marketing budgetHow much should you spend on marketing is a question I get asked a lot.

Let me see if I can answer it.

There are companies who spend a huge amount on marketing. Red Bull is, perhaps, the most famous of these. The costs of running an F1 team, an international go-kart series and sponsor huge numbers of adventure junkies doesn’t come cheap. The last figure I saw was 38% of revenue.

At the other end, there are companies who spend almost nothing. If they can get all the leads they need through word of mouth, I wish them all the best.

So let’s return to the question. Seeing as I am a consultant, let’s start the answer by asking you a question – or three.

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Don’t stop Marketing for the summer

Have you stopped marketing over the summer?

  1. Everyone’s away for the summer.
  2. Nobody makes any decisions over the summer
  3. There’s no point in doing any marketing over the summer

Every year I hear the same old reasons for not doing any marketing over the summer. Let’s have a look at this in more detail and see whether there is any benefit in not doing any marketing over the summer…

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Do you close enough leads?

measure your marketingDo you want to grow your business?

To maintain and grow your business, you need a constant flow of new leads into the business. You also need to close those leads, turning them into business. The question is: are you closing enough leads?

Your marketing should be generating a steady, and consistent, flow of leads into your business. IF not, let’s have a chat. If the flow of leads is lumpy, I would hazard a guess, saying that your marketing activity is lumpy too. Are you doing some marketing when you get time?

To understand whether you are closing enough leads, let’s go back to the beginning:

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The 10 rules of Negotiation

As this month’s topic is how marketing can help Sales to deliver more deals, I thought I would use a video I’ve seen recently. It looks at negotiating and some key rules around negotiating when dealing with a prospect.

Alan McCarthy’s 10 Rules of Negotiation look at what you should and shouldn’t do.

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How marketing data can help you close more sales

marketing data helps you sell more

You want more leads from your marketing so that you can generate more sales.

I know it’s an obvious statement, but let me challenge it for a moment.

What if you could close more of the leads you get?  Would that be just as good?

Your marketing is planned and implemented with the sole aim of generating more leads for your business. Now some will say that it is also there to develop and maintain brand awareness (usually those focused on social media), but brand awareness is there to ensure that people know who you are and what you do – so they can buy from you when the right time arises.

The question is: when is the right time?

Answer: when the data tells you it is the right time.

Let me explain.

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