If you wanted to find a LinkedIn© expert to develop your expertise how would you do it? Ask your friends? Do a quick Google search (and find over 25 million LinkedIn© trainers)? Or search LinkedIn?
Ok, you have lots of options but how do you find a good one? With LinkedIn© it is easy …
- Review their profile; does it look good, better than the others?
- Does their personal profile have recommendations from people and how many?
- Do they have a company profile or company page?
- Do they have a full company page with video, banners and recommendations on LinkedIn?
- Do their recommendations read well? From people like you?
- Does their web page look and feel good to you?
- Do they know their subject? Does it have the right numbers on it for total users and accurate statistics?
- Do they only do the platform you want to learn about?
- Do they offer to do LinkedIn© for you? How? How can they know the people you know?
- Does their course content cover what you need? Does it sound sensible to you? For example if many say half a day and someone says an hour ask why.
- Do they want to look good or make you look good?
Then talk to them, yes old fashioned I know, but talk to them, are they human, do they come across well and could you work with them?
It’s amazing how many “social media experts” follow each other to see what they do on LinkedIn© and Twitter, if they are an expert why follow each other? Is it to get material they can use or simply to keep an eye on the competition?