Listen to improve your marketing

Marketing is often considered to be more about talking than listening. Whilst the talking is important, learning to listen can help you in numerous ways. Let’s have a look at how we believe listening can help your marketing performance.

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What marketing worked for your business this year?

wonder what marketing worked

what marketing worked this year? As you approach the end of the calendar year, you start to think about 2018. As you think about what your business will be doing in the coming year, you naturally look back at 2017 to see what was good and what wasn’t so good.  This question is key to how your business performs next year.

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No marketing budget – no point

 

no marketing budgetThere are very few SME businesses who aren’t looking to grow, but let’s be honest up front: if you have no marketing budget you will commit to spending, there is no point in seeking professional help.

Let’s look at this in detail.

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What is your 2018 Marketing Strategy?

what is your 2018 marketing strategy?

2018 is coming fast

January 2nd 2018 still seems a long time away. In reality, it is only 15 weeks or so.  If your financial year is the calendar year, what are you planning to do to attract new business? What does your 2018 marketing strategy look like?

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How much should you spend on marketing?

marketing budgetHow much should you spend on marketing is a question I get asked a lot.

Let me see if I can answer it.

There are companies who spend a huge amount on marketing. Red Bull is, perhaps, the most famous of these. The costs of running an F1 team, an international go-kart series and sponsor huge numbers of adventure junkies doesn’t come cheap. The last figure I saw was 38% of revenue.

At the other end, there are companies who spend almost nothing. If they can get all the leads they need through word of mouth, I wish them all the best.

So let’s return to the question. Seeing as I am a consultant, let’s start the answer by asking you a question – or three.

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Gotta be in it to win it

Business awards have never really been something I have considered entering before. Mostly because the categories don’t really fit.  It doesn’t make sense for me to enter a Marketing category, simply because most of my marketing is networking-based. Entrepreneur-type awards have never tempted me. What I do is nothing new, even if the way I do it is somewhat different to most marketing agencies out there. So what awards could I enter?

This year’s Croydon Business Awards included a Commitment to the Community award (they may have been there before – not sure) and it occurred to me that SME Needs does quite a lot within the community.

So, why not enter…

Croydon has over 13,000 businesses in the borough and over 200 entered.

So far our entry seems to be going well. We are really chuffed that SME Needs has been shortlisted for the Commitment to the Community award. We are one of 85 businesses shortlisted for the 14 awards being presented on the Gala Night.

It’s great to see a number of other companies we know well, including other Sussex Innovation members (Return2Play, Aio, Crystalusion, Safe in Sound) also being nominated. I wonder how many of the awards will be heading into the 50p building???

All we have to do now is complete another entry form and perform well in an interview on September the 6th.

We then find out on October 5th!

 

Do you close enough leads?

measure your marketingDo you want to grow your business?

To maintain and grow your business, you need a constant flow of new leads into the business. You also need to close those leads, turning them into business. The question is: are you closing enough leads?

Your marketing should be generating a steady, and consistent, flow of leads into your business. IF not, let’s have a chat. If the flow of leads is lumpy, I would hazard a guess, saying that your marketing activity is lumpy too. Are you doing some marketing when you get time?

To understand whether you are closing enough leads, let’s go back to the beginning:

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How marketing data can help you close more sales

marketing data helps you sell more

You want more leads from your marketing so that you can generate more sales.

I know it’s an obvious statement, but let me challenge it for a moment.

What if you could close more of the leads you get?  Would that be just as good?

Your marketing is planned and implemented with the sole aim of generating more leads for your business. Now some will say that it is also there to develop and maintain brand awareness (usually those focused on social media), but brand awareness is there to ensure that people know who you are and what you do – so they can buy from you when the right time arises.

The question is: when is the right time?

Answer: when the data tells you it is the right time.

Let me explain.

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Four ways Marketing helps Sales close the deal

Marketing has two roles:

  1. To develop the leads your business needs to grow.
  2. To help your sales team close the deal.

Let’s talk about the latter.

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7 reasons why your business must have a marketing budget

marketing budget

All businesses must market themselves in order to attract new prospects and then convert them into new clients. So why it is that less than 50% of small businesses have a marketing budget?

If you want to achieve the growth targets you have set for your business, these are the reasons why you must have a marketing budget. Read more