Many of you will have realised that a lot of my blogs come from recent conversations and experiences with either clients, prospects or people in my network. This one is no different and looks at a popular campaign when companies use Google Adwords (sometimes described as PPC). They run an Adwords campaign on their own company name. The question is:
Your website is your shop window, whether you sell to consumers or to other businesses. It doesn’t matter what you sell, pretty much the first place anyone goes to in order to find out more about you is your website. The question is:
Does your website content talk about you or does it talk to your viewers? Read more
When I say I want clients to sack me, there are, of course, conditions attached to the statement. SME Needs provides marketing support for small businesses; we want them to be bigger businesses when they sack us. That means one of two things happens:
- They recruit a Marketing Manager
- They are acquired by a company with a Marketing Dept.
Let’s look at the reasons why a company would need a Marketing Manager. Read more