Nobody can, or should, try to market themselves to everybody
You have neither the time or the budget to even try
Trying is a waste of time and money
Defining your Ideal Client focuses your efforts on those most likely to buy from you
You get more leads
You grow your business
SME Needs will help you define your Ideal Client. We develop the key messages that prove you can help them and we help collate the evidence to prove it.
Our brainstorming workshop gathers and structures the thoughts of your team to develop this Ideal Client so that you can focus your marketing at that person (it is always a person) and get more of the leads you want.