If your marketing isn’t delivering the leads you are looking for, you need to know what isn’t working.
Let me give you an example:
A kitchen installation company told us their Google Adwords marketing wasn’t working and asked us to review it.
It didn’t take long for us to see that, actually, their Adwords campaigns were working extremely well. They had clickthrough rates in excess of 4% and some as high as 7%. The problem was that all the traffic generated was leaving their website as soon as they landed on it.
The problem was the website and not the Adwords!
Once you know where the problem is, you can take the necessary steps to fix the problem and have your marketing generating the leads you are looking for.
SME Needs will help you to identify the weak links in your marketing performance. From there we can work with you to develop a plan of action to get your marketing working again and delivering the leads you are looking for.
Our three-stage process will:
Identify what aspects of your marketing are working, and which aren’t.
Ensure you are collecting and analysing the right data to see how your marketing performance changes in the future.
Confirm who your target audience is and why.
Develop a set of key messages that will generate the awareness and engagement you want within your target audience.
Structure a marketing plan to generate the leads you are looking for, using the right marketing channels to reach your target audience.