Your marketing has done a great job in getting your prospects to engage and to start talking to Sales.
Sales is working hard to move your prospects through your pipeline and to close the deal. There may be something that is blocking progress..
Making any purchase is a RISK in the mind of the buyer, with the level of perceived risk increasing with value and the impact of that purchase.
Our whitepaper explains the five types of perceived risk and what you can do to reduce the level of risk in the minds of your prospects.
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