Without a plan, your marketing is doomed to failure. It may work in phases but your marketing is highly unlikely to generate a consistent flow of leads into your business.
SME Needs can help you develop the strategic marketing plan you need.
Your marketing strategy needs to include the following:
What are you looking to achieve this year through your marketing? For many companies, it is about new clients; they want XX new clients per month.
The question is: do you know what is needed to deliver that many new clients? how much website traffic? How many leads? How many sales meetings?
We can help you develop the right goals and understand what is needed to achieve them.
Many people confuse their marketing strategy and their marketing plan. The latter is an operational tool, whereas the strategy is what guides that plan. Here’s an example:
Strategy: to increase awareness within your target audience and drive engagement.
Plan: to do more online marketing (email, social media) with increased numbers of Calls to Action.
Your strategy will be based on your goals and will vary dependent upon the goals you set. Another example:
Goal: to grow profits by 10%
Strategy: increase the number of referrals given to the business by current stakeholders
Plan: increased communication with current clients and our network, including account management.
Your budgets, in both time and money, may have a big impact on your ability to achieve your goals. If the two are incompatible, one must give. You may have to spend more on marketing if your goals are the most important, or it may be that your goals are adjusted.
SME Needs helps companies just like you to balance the two.
Your operational plan
What are you going to do? What marketing channels are you going to use to achieve the goals you have for the business? The work you’ve done to identify your Target Audience and Ideal Client will help you identify the marketing channels most likely to engage them and your marketing performance measurement will show you what is, and has, worked for you before now. The operational plan builds on that information to develop a plan and schedule of activity. It will also show what resources are needed.
Your available resources
What available skills do you have within the business? The word available is key here. If the people with marketing skills and experience have other priorities within their business, they either
How are you going to measure your marketing performance? Will your KPIs be around Likes and Retweets or will be they look at website traffic, leads generated and the ROI each channel delivers? You cannot pay your bills with Likes…
SME Needs will help you identify and then measure the right KPIs for your business.