Posts

What’s your best source of great leads for your small business?

Do you know?

Your business relies of leads. Leads that become qualified and then convert to sales. Without these leads, you will eventually lose all your clients and your business will go under – harsh but fair.

If you understand where your best leads come from, you can do more of that marketing. You will grow your business with a high return on investment from your marketing. Do you know your best source of leads for your business?  Is the source with the highest number of leads also the one that generates the most business? Read more

Do you close enough leads?

measure your marketingDo you want to grow your business?

To maintain and grow your business, you need a constant flow of new leads into the business. You also need to close those leads, turning them into business. The question is: are you closing enough leads?

Your marketing should be generating a steady, and consistent, flow of leads into your business. IF not, let’s have a chat. If the flow of leads is lumpy, I would hazard a guess, saying that your marketing activity is lumpy too. Are you doing some marketing when you get time?

To understand whether you are closing enough leads, let’s go back to the beginning:

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Taking my own medicine

Sorry guys, but it’s time to leave

Those of you who know me will know that I’ve attended BNI, on and off, since 2003.  For many years it was part of the marketing mix for my old company and it’s been part of SME Needs’ marketing mix for nearly two years now.

The problem is that it hasn’t delivered an acceptable return on investment for me this time and so I need to take my own medicine and part ways with the group.

The very first step I take with any new client is to Measure their marketing, so they understand what is working and, perhaps more importantly, what isn’t working. From there the right decisions can be made about where to invest their time and marketing budget.

The last thing I can therefore do is continue doing something that isn’t working.

All I can say is thank you to the members who did refer business my way and a very special thank you to the members who have delivered on their promises when I’ve referred them into my network.  I will continue to refer you as I know I can trust you with my reputation.

What will I do now?

All my work comes from networking, just not BNI.  What I will do is invest this time in an altered networking strategy and ensure I spend more time with the network I already have, keeping them up to date with what I’m doing and ensuring I know what they’re doing, so I can make the best introductions I can.

I look forward to my lie-ins on a Tuesday morning!