What would you do with it?
An extra couple of grand could help out a small business owner with a number of things, especially at Christmas.
Most small businesses have multiple routes to market and 2-3 of them will be really successful. In addition there will be a couple that broadly break even and then one or two that are right Rotters – they lose money.
The problem is that the success of the high performers often disguises that of the Rotters and they go unchecked.
If you identified the Rotters and stopped spending good money after bad, what could you do with that money? Even if you spent it on your small business marketing, it is bound to generate a far better return.
Answers on a comment form please. As a small business owner, your opinions are important to us.