Sorry guys, but it’s time to leave
Those of you who know me will know that I’ve attended BNI, on and off, since 2003. For many years it was part of the marketing mix for my old company and it’s been part of SME Needs’ marketing mix for nearly two years now.
The problem is that it hasn’t delivered an acceptable return on investment for me this time and so I need to take my own medicine and part ways with the group.
The very first step I take with any new client is to Measure their marketing, so they understand what is working and, perhaps more importantly, what isn’t working. From there the right decisions can be made about where to invest their time and marketing budget.
The last thing I can therefore do is continue doing something that isn’t working.
All I can say is thank you to the members who did refer business my way and a very special thank you to the members who have delivered on their promises when I’ve referred them into my network. I will continue to refer you as I know I can trust you with my reputation.
What will I do now?
All my work comes from networking, just not BNI. What I will do is invest this time in an altered networking strategy and ensure I spend more time with the network I already have, keeping them up to date with what I’m doing and ensuring I know what they’re doing, so I can make the best introductions I can.
I look forward to my lie-ins on a Tuesday morning!