Marketing is often considered to be more about talking than listening. Whilst the talking is important, learning to listen can help you in numerous ways. Let’s have a look at how we believe listening can help your marketing performance.
In the next couple of weeks, Christmas trees will begin to pop up in shopping centres, lights will appear in the streets and the radios will begin playing carols on repeat. It can only mean one thing. Christmas is coming.
The question is: do you need to change your marketing to fit the festive season? Is there any way you could use the Christmas period to your advantage?
If the answer is yes, the trick is to start planning early. As Halloween ends, the shops waste no time in getting their decorations up. It may still be a few weeks away, but it’s now considered the run up to Christmas. So, embrace the season and find out how you can create an effective Christmas marketing campaign.
what marketing worked this year? As you approach the end of the calendar year, you start to think about 2018. As you think about what your business will be doing in the coming year, you naturally look back at 2017 to see what was good and what wasn’t so good. This question is key to how your business performs next year.
2018 is coming fast
January 2nd 2018 still seems a long time away. In reality, it is only 15 weeks or so. If your financial year is the calendar year, what are you planning to do to attract new business? What does your 2018 marketing strategy look like?
How much should you spend on marketing is a question I get asked a lot.
Let me see if I can answer it.
There are companies who spend a huge amount on marketing. Red Bull is, perhaps, the most famous of these. The costs of running an F1 team, an international go-kart series and sponsor huge numbers of adventure junkies doesn’t come cheap. The last figure I saw was 38% of revenue.
At the other end, there are companies who spend almost nothing. If they can get all the leads they need through word of mouth, I wish them all the best.
So let’s return to the question. Seeing as I am a consultant, let’s start the answer by asking you a question – or three.
Have you stopped marketing over the summer?
- Everyone’s away for the summer.
- Nobody makes any decisions over the summer
- There’s no point in doing any marketing over the summer
Every year I hear the same old reasons for not doing any marketing over the summer. Let’s have a look at this in more detail and see whether there is any benefit in not doing any marketing over the summer…
Business awards have never really been something I have considered entering before. Mostly because the categories don’t really fit. It doesn’t make sense for me to enter a Marketing category, simply because most of my marketing is networking-based. Entrepreneur-type awards have never tempted me. What I do is nothing new, even if the way I do it is somewhat different to most marketing agencies out there. So what awards could I enter?
This year’s Croydon Business Awards included a Commitment to the Community award (they may have been there before – not sure) and it occurred to me that SME Needs does quite a lot within the community.
So, why not enter…
Croydon has over 13,000 businesses in the borough and over 200 entered.
So far our entry seems to be going well. We are really chuffed that SME Needs has been shortlisted for the Commitment to the Community award. We are one of 85 businesses shortlisted for the 14 awards being presented on the Gala Night.
It’s great to see a number of other companies we know well, including other Sussex Innovation members (Return2Play, Aio, Crystalusion, Safe in Sound) also being nominated. I wonder how many of the awards will be heading into the 50p building???
All we have to do now is complete another entry form and perform well in an interview on September the 6th.
We then find out on October 5th!
Do you want to grow your business?
To maintain and grow your business, you need a constant flow of new leads into the business. You also need to close those leads, turning them into business. The question is: are you closing enough leads?
Your marketing should be generating a steady, and consistent, flow of leads into your business. IF not, let’s have a chat. If the flow of leads is lumpy, I would hazard a guess, saying that your marketing activity is lumpy too. Are you doing some marketing when you get time?
To understand whether you are closing enough leads, let’s go back to the beginning: