This month’s blogs have all been around planning your marketing. Obviously I’m going to say marketing planning is essential, but let me give you an example of what can happen when you do.
Case Study Ninja started in 2016 and I met Sarah, the founder, at a Croydon Tech City event. For those of you who know Croydon (not the Kate Moss and Tiger Tiger version), you know if has a rapidly growing tech scene and is one of the fastest growing economies in the country. Croydon Tech City hold regular events aimed at new tech entrepreneurs, to help them launch and grow their business ideas.
As you must when networking, Sarah and I followed up our brief chat and business card swap with a further conversation. I found out that she’d already been talking to other marketing agencies, but I still had an opportunity to pitch. Thankfully I won the work and we set about planning how to take Case Study Ninja to the world.
We brainstormed who to target, why that person and the pains, needs and issues they had. We matched how Case Study Ninja helps them to their needs and finally looked at the what would stop them buying.
The second session looked at what channels and how we would take Case Study Ninja to market. Of course, we considered what social media channels to use, but also what other online, and offline, channels would be used.
Case study Ninja now has over 70 clients and is thriving. More detail can be seen in our case study here, but I recommend you also check out their website. If you use case studies as key evidence to help you win new clients, you should seriously consider using them.
Planning your marketing isn’t something you can leave to your marketing consultant. You must be directly involved, for a number of reasons:
- You know your business better than your marketing consultant will. Your input is vital.
- How will your consultant know what skills you have within the business, and what needs to be found?
- Have you been truthful about the budget you have available and what could impact that budget? If not, how can your marketing consultant know what is going to happen?
- Finally, you get more from your marketing being a success than anyone. It’s in your interests to be involved.
I hope this helps