7 reasons why your business must have a marketing budget

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image of multiple £20 notes to illustrate article about marketing budgetsYou must market your business if you want to attract new prospects and then convert them into new clients. So why it is that less than 50% of small businesses have a marketing budget?
Quick Poll: Are you one of these 50% or more?

If you want to achieve the growth targets you have set for your business, these are the reasons why you must have a marketing budget. Read more

Nobody buys from people they’ve never heard of, or do they?

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Back in the “olden days” when you would never get fired for buying IBM, companies spent a huge amount of money generating the brand awareness and brand trust that meant they would be considered as “an IBM brand”. Today, things have changed somewhat and people will buy from brands they’ve never heard of. There is, however, a big proviso in that purchase.

There has to be a very low level of perceived risk. Let’s look at some examples to explain what I mean.

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