All businesses must market themselves in order to attract new prospects and then convert them into new clients. So why it is that less than 50% of small businesses have a marketing budget?
If you want to achieve the growth targets you have set for your business, these are the reasons why you must have a marketing budget. Read more →
Back in the “olden days” when you would never get fired for buying IBM, companies spent a huge amount of money generating the brand awareness and brand trust that meant they would be considered as “an IBM brand”. Today, things have changed somewhat and people will buy from brands they’ve never heard of. There is, however, a big proviso in that purchase.
There has to be a very low level of perceived risk. Let’s look at some examples to explain what I mean.
