In the next couple of weeks, Christmas trees will begin to pop up in shopping centres, lights will appear in the streets and the radios will begin playing carols on repeat. It can only mean one thing. Christmas is coming.
The question is: do you need to change your marketing to fit the festive season? Is there any way you could use the Christmas period to your advantage?
If the answer is yes, the trick is to start planning early. As Halloween ends, the shops waste no time in getting their decorations up. It may still be a few weeks away, but it’s now considered the run up to Christmas. So, embrace the season and find out how you can create an effective Christmas marketing campaign.