Customer Journeys, from Mailchimp goes live from today and will be available to all Mailchimp customers by the 7th August. It is something that we’ve been waiting for, for a very long time. Here is why.
Mailchimp’s products have a huge number of positives and that’s why we’re a Mailchimp Certified Partner. The Automation function meant that we could set up email campaigns, for our clients and ourselves, to go to people based on specific criteria, whether this was information in certain contact fields or Tags. But after that first email went out, Automations only gave you limited options:
- Send the next email if they clicked
- Send the next email X period afterwards
If you wanted to have multiple options, you had to set up multiple automations, based on the actions your contacts took from the previous email.
Single Starting Points
A single starting point also limited your options, or complicated matters as you built multiple Automations. Multiple automations increased your chances of doing something not quite right, which could upset your contacts.
As you can see from the image, that is now changing…
With the opportunity to use multiple triggers and multiple branches, it definitely means that email marketing will become a little simpler. I definitely see it as a time saver and it will save our clients some money, as we are not building large numbers of automations.
Even as a Mailchimp Partner, we haven’t got this functionality on our accounts yet; it goes live today. We will be spending quite some time looking in more detail at how Customer Journeys works and the benefits it can bring for us and for our clients. As soon as we have had a “play”, we will report back on our first impressions.