Why should you use marketing automation tools?
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Marketing automation tools are an asset that can’t be overlooked in 2020. This recent lockdown has been hard on SMEs. Lots of small businesses have found themselves in a position where they need to hold back on investment to make ends meet, stripping back anything that isn’t essential. One cost that’s often thrown out first is marketing. That’s understandable, it’s not like rent or rates, cutting back on marketing isn’t going to put you out of business straight away. However, marketing is a lot like central heating: you don’t notice how much you need it until it’s gone.
Savvy business owners will be maintaining or increasing their marketing spend through lockdown because they know it’s all about staying in the mind of the client when the forecast favours buying again. You don’t need to break the bank to take this approach. There are plenty of tools out there to help you increase your online presence while also reducing the amount of time you dedicate to marketing (or the hours you spend having someone do it for you). The secret is automation!
We’ve put together four of the best marketing automation tools that we’re using right now:
Missinglettr is a marketing automation tool that likes to use futuristic phrases like ‘AI’ and ‘machine learning’. What that translates into is software that generates social media posts to promote your original content.
All you have to do is create your own blog post, then the clever software will scan for keywords, check this against SEO and trending hashtags then custom make promotional posts for the major social media platforms. All of which builds your brand profile, builds engagement, and links back to your website to increase that all-important traffic.
Pricing: Missinglettr has a free version for one profile, and has a tiered pricing structure depending on the amount of profiles and platforms.
Hootsuite is a marketing automation tool that allows you to see a battleplan of your entire social media strategy in one place. It’s a central platform through which you can write, schedule and post from any of your social media accounts.
This has fantastic money-saving implications. It allows you to write and queue up all your social posts for the week, or beyond, in one day. Thereby reducing the time you have to dedicate to keep all of those platforms up to date with promotional posts.
Unlike Missinglettr, it doesn’t create these posts for you, it simply allows you to get your social media strategy out of the way on Monday, and leave Hootsuite to post your content throughout the week.
Pricing: Hootsuite lets your request a free demo and has tailored pricing plans, starting at $9.99.
Mailchimp lets you do it all: create websites’ build landing pages; create surveys and post ads on socials. In terms of saving you time and money, its best feature is its email marketing automation tools. We maintain that email marketing is still the number one way to engage with your customers. When done right, email marketing can deliver real results.
But Mailchimp goes even further by allowing you to create and entire ‘customer journey’ that automates the entire seller/customer relationship. For example, clicks on website pages can be programmed to trigger a follow up email, etc.
Once again, this kind of product can take the labour-intensive side of marketing off of your hands so you can spend your time where it’s most needed.
Pricing: Mailchimp has a very accessible pricing structure with a free version, and plans ranging from $9.99 to $299 a month.
CANDDi is a great marketing tool for identifying your website traffic. Not only will it tell you who’s accessing your site, it’ll also tell you how long they spend, where they go and whether they’ve been before. Such a detailed breakdown of traffic is vital for identifying prospects and generating sales.
CANDDi will even build profiles of your frequent website visitors and assess them based on their readiness to buy from you. It’s not an automation per se, but it certainly saves the time you would have spent manually researching prospects.
Pricing: CANDDi has various pricing plans, starting our at £149 a month.
There you have it! Four fantastic tools that can help shoulder some of the burden of your marketing, leaving you free to work on the hundred other things on your plate right now. Employed correctly, these tools can considerably reduce the cost of your marketing plan.
If you would like help managing your marketing tools, or help integrating these tools into your existing tech stack, tap into our expertise. Call us on 020 8634 5911 or click here.