About SME Needs
Who We Are
As marketing consultants, SME Needs has one job: to help you improve the performance of your marketing so that you generate more sales to exactly the clients you want to.
To do that for all our clients, we use a wide range of different marketing activities. We had a choice: employ a lot of people and incur all the costs that come with a big team – or use experts in their field that we know and trust.
Very few small businesses have marketing budgets to burn (we’ve never met one!), so we believe this is the right approach to take. It keeps our costs down, meaning we can pass on those saving to you, whilst still providing you with the right marketing mix for your business. A marketing mix that delivers sales opportunities and new clients.
If you would like to come and have a chat, you can find us in Croydon’s most iconic building. Depending on what generation you belong to, you will know it as No.1 Croydon, the 50p building or the thrupenny bit building. Whatever you call it, come up to the 11th floor and see one of the best views across Croydon.
Nigel – Virtual Marketing Director
My job is to do two things with you:
- Develop a marketing strategy and plan that we both believe will deliver your growth targets
- Manage the implementation of that strategy, managing your team, mine and the 3rd parties we bring in because of their specialist expertise
I’ve been working in the small business world since the turn of the century, with another 14 years’ customer-facing experience before that.
For the last few years, I’ve also been a Young Enterprise Advisor, helping teams of schoolchildren develop and run their own small businesses.
Outside of work, the tingly things are my family, golf and I’m a plastic scouser
Jane – Designer
I am a happy designer with more than 15 years’ experience in publishing and design businesses. My experience ranges from working for serious large business, to quirky smes, to fun-loving bright and bold children’s companies. Each job takes on a life of it’s own and that’s what I love most about what I do.
My not so new passions are illustrations and infographics (they really are proof that a picture can be worth a thousand words!).
I spend most of my spare time with my two gorgeous and very energetic children and any energy I have left I like to spend on music (I play the flute and aspire to play several other instruments) and books.
Spencer – Digital Marketing
I specialise in Digital Marketing and have a wide range of experience in varying industries. My main focuses are creating great content and distribution so it is read (a lot!), SEO/PPC planning and implementation, as well as social media and email campaign management.
Outside of work, I spend my time playing the piano and guitar and exploring London.
Who We Work With
As marketing consultants in Croydon, we work with small and medium-sized businesses such as yours across the country, from Manchester to Norwich to Brighton. If you are:
- A business with less than 100 staff
- A company with no senior marketing staff
- You sell to other businesses, rather than consumers
- Looking to grow
we believe we can help you generate a better ROI from your marketing and grow your business.
Why
Small businesses likes yours are the lifeblood of the UK economy and the people who work within them are some of the most passionate and enthusiastic people out there. As marketing consultants we love working within that environment and helping you, the owners and directors of these businesses, to grow and to thrive.
They are also the businesses that need the most help. We know you have the passion, the enthusiasm and the hunger for growth, but not the budget for a full-time senior marketing person to help drive your growth. As small business marketing consultants, we fit into that gap, working with you for months, if not years. We help you develop the marketing strategy and then ensure it is implemented to deliver the leads you want to grow your business.
