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About Us

Just because you run a small business, it shouldn’t mean you have to have limited marketing capabilities and options. Just because it doesn’t make financial sense for you to employ your own marketing team, you shouldn’t have to accept that some marketing channels are outside of your use.

image of DNA testing

Too many marketing agencies will sell you what they do, telling you it is perfect for your needs. If they are an online agency, they may never talk to you about direct mail or trade shows, but what if they were perfect for you? Unless you work it out, you will be losing out.

At SME Needs we believe that every small business can have the marketing mix that makes sense for them. That is why our primary role is to manage your marketing, rather than do it for you. Our focus is on working with you to identify the right marketing channels to get the right marketing messages in front of the right people – to generate the leads that will grow your business.

The Perfect Mix

There are three groups of people, perfectly mixed together, needed to deliver the growth you are looking for:


You and your team


The SME Needs team


The right third parties

We help you determine the right ingredients and the right mix. We then manage that mix, ensuring it delivers the results you are looking for.

The SME Needs Team

Nigel – Virtual Marketing Director

I’ve been a small business marketing consultant since 2011, and working in small business marketing roles since 2002! I love seeing the results of our work and the growth that delivers.

Outside of work you’ll find me playing golf, reading Tom Clancy/James Patterson or Arthur C Clark books (don’t judge me) or out walking our Romanian rescue dog, Nina.


Jane – Designer

I am a happy designer with more than 15 years’ experience in publishing and design businesses. My experience ranges from working for serious large business, to quirky smes, to fun-loving bright and bold children’s companies. Each job takes on a life of it’s own and that’s what I love most about what I do.

My not so new passions are illustrations and infographics (they really are proof that a picture can be worth a thousand words!).

I spend most of my spare time with my two gorgeous and very energetic children and any energy I have left I like to spend on music (I play the flute and aspire to play several other instruments) and books.

Troy Emmerson - one of the SME Needs team helping small businesses improve their marketing performance

Troy – Web Developer

When I’m not neck-deep in code, I’ll  either be surfing, boxing, skateboarding or road tripping up the coast with friends.

Nina the dog

Nina - stress reliever

I’m from Romania and I came over to the UK in 2020 (my pic is from then, when I was cuter!) when I was just 4 months old. Since then my humans have loved me, walked me and put up with all the digging I do in their garden – mostly because I’m beautiful (their words, not mine) and I love to play!

Where we work

We are based near Bromley, SE London, but we work with clients all over the country and all over the world. All of our clients are small businesses; most are UK-based, but we’ve worked with clients in Canada, Italy and Latvia recently.

Within the UK  we’ve already worked with clients in Leeds, Manchester, Guildford and Wolverhampton, as well as London. It really doesn’t matter.  What matters is the desire to grow


Want to talk NOW? Call us and let’s talk…

Tel: 020 8634 5911

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