John Wanamaker famously said “I know 50% of my advertising works, just not which 50%”. As you approach Christmas and the end of the year, can you answer the question: What Marketing works for your business? If you’re going to make a great start to next year, you need to know. In the world of […]
About nigel davey
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Entries by nigel davey
What does GDPR & PECR really mean to the marketing carried out by B2B companies? GDPR is nearly six months old (at time of writing). Since GDPR came into force, the Information Commissioner’s Office still hasn’t issued a fine greater than £500,000. However that doesn’t mean they are not going to. The fines issued were […]
Why you need multiple strands to your marketing plan Developing a marketing plan for your business takes time. It takes you away from generating cash through delivering for your clients. Now I’m asking you to do it multiple times!
March 29th is just 7 months away. Based on the current situation, there is no Brexit deal and it doesn’t look like there will be one anytime soon. Most experts believe the Chequers Proposal (at least in its current form) to be unworkable, so nobody really knows what is going to happen. So how are […]
Do you know? Your business relies of leads. Leads that become qualified and then convert to sales. Without these leads, you will eventually lose all your clients and your business will go under – harsh but fair. If you understand where your best leads come from, you can do more of that marketing. You will […]
You have goals for your business. You may want to sell your business in five years’ time. Perhaps you want to keep growing, simply to see how big you can get. Whatever your goal, you have to have a marketing strategy that supports your business goals. Let’s look at whether your marketing will support your […]
It’s the summer holidays. Everyone is on holiday – at least that’s what many people tell believe. That then, somehow, becomes a reason for them not to do things to move their business forward. That may be technology improvements, it may be staff training or whatever. What do the summer holidays look like? Summer holidays […]
Nobody sells to everyone I have too many conversations where a company is trying to maximise the number of people their website and marketing will appeal to. I have to then use what I am putting into this article to show them that trying to sell to everyone is a very bad idea.
Are you using Search Console to improve your SEO performance Search Console is a great tool that will show you just how well your SEO activity is performing over time. For those of you who aren’t sure what Search Console is, you may have heard of Webmaster Tools. Search Console is the new name Google […]
What marketing resources do you need? To grow your business, you need a marketing plan that is then effectively delivered. To do this you need marketing resources. For your small business marketing to be effective, you need a combination of: Knowledge Time Money Knowledge You are passionate about what you do. If you weren’t you […]