(see the last lesson for an explanation of the images) 8 SEO Lessons learnt or compounded I went to the Brighton SEO Conference for the first time in 2019. Why? Two reasons: firstly to learn more about the “dark art” of SEO, and secondly because Mailchimp invited me. As a Mailchimp Partner, I like to […]
If you’re looking to improve your marketing performance, it’s safe to say you’re not getting the results you want. Let’s have a look at how you can get the results you want and improve your marketing performance. There are a number of stages to this process Know exactly what is and isn’t working When people […]
Trade shows can be a great way to generate leads and new business for your company. They can also be a great way to make a big hole in your bank balance. These are our tips on how to maximise your ROI from exhibiting. This article was prompted by our recent attendance at the 2019 […]
Five Key Things you Really Need As a marketing consultancy, we are, of course, going to recommend you need a marketing plan. However, there are five key things you need to consider and agree on before you can develop a marketing plan for your business. Let’s look at what they are…
There are many ways your best client can help you win more business. Our last blog talked about using them to develop an avatar and the key messages that form the core of your marketing communications. Let’s look at just how many different ways your best client can help. 1. Developing your Ideal Client We […]
As a director of a small business, you want to sell to as many people as possible. By doing that, you grow the business and you, hopefully, increase your profits. So why am I suggesting you think about just one person: your best client? Thinking about one person is far easier than 1000s Who’s the […]
Everybody’s Got A Dream Every single person who starts their own business has a dream for that business and for themselves. It may be as simple as wanting to be their own boss. It may be as complex as saving the planet from the scourge of plastic. Whatever your dream is, it is the starting […]
2019 has begun. Are you ready to take it by the scruff of the neck and make it your best year ever? Here’s a few small business marketing tips to help you make the most of this year. 1. Know what works for you The first of our small business marketing tips is probably the […]
John Wanamaker famously said “I know 50% of my advertising works, just not which 50%”. As you approach Christmas and the end of the year, can you answer the question: What Marketing works for your business? If you’re going to make a great start to next year, you need to know. In the world of […]
What does GDPR & PECR really mean to the marketing carried out by B2B companies? GDPR is nearly six months old (at time of writing). Since GDPR came into force, the Information Commissioner’s Office still hasn’t issued a fine greater than £500,000. However that doesn’t mean they are not going to. The fines issued were […]
