Which Box? If you’ve done any studying around business or marketing, you will remember Ansoff’s Growth Matrix. For those of you who weren’t quite so “lucky”, let me quickly go through it and show you why it is a highly useful tool to help guide your growth planning and therefore your small business marketing. […]
January 1st 2020 brought not only a new year, but a new decade. The political scene is one of turmoil and this is going to impact the business environment. As a small business owner, if you want to make the most of 2020 and the new decade, here are four things to do with your […]
The 12 Marketing Days of Christmas With Christmas on a Wednesday this year, many businesses plan to stop, or at least slow down, after the 20th December. Very handily that gives us 12 days of Christmas before everyone returns on the 2nd January (although that may extend to the 6th – but there isn’t a […]
Offline marketing covers many things, but trade shows, conferences and exhibitions make up one of the most popular activities. But too many companies invest £1,000s on appearing at trade shows and conferences, to only then not follow up. They lose out on the sales opportunities they went after by attending the event. If you are […]
No one likes the idea of wasting time or money, especially marketers. However, no matter the industry, everything you do comes at a cost. This is why it is crucial you weigh up the pros and cons of your marketing efforts and ensure they are helping you achieve your goals in the most efficient way […]
Today was the second, and last, day of the Technology for Marketing Show. This seems to be just the right time to look at the marketing technology products that we know and trust. Some are free and some you have to pay for, but all provide real value and will help you with your marketing, […]
To give him his full title, The Rt Hon Jacob Rees-Mogg MP, Lord President of the Council and Leader of the House of Commons, is well known, perhaps infamous, for his use of language within the House of Commons. His, presumably, intimate knowledge of the processes and procedures within parliament give him an incredibly wide […]
What is the right content for your blog? Your marketing aims to develop new leads for your business. You need those leads to build your business and achieve the growth targets you’ve set. As part of a content-led marketing strategy, your blog is a major part of the content you produce and it is important […]
It doesn’t matter where you hide, Brexit will find you. Whether you’re in business owner or consumer mode, it will impact your life going forward – whatever happens. The media coverage is split between the doomsayers and those pitching a brave new world, with much of the coverage saying businesses are sitting on their hands […]
Seven Tips on how to work effectively and enjoy the great weather The sun is out, the sky is blue. Unfortunately there’s still lots and lots of work to do. What can you do to maximise your enjoyment of the great weather (let’s face it, we don’t get a lot) and still maximise what you […]
