No one likes the idea of wasting time or money, especially marketers. However, no matter the industry, everything you do comes at a cost. This is why it is crucial you weigh up the pros and cons of your marketing efforts and ensure they are helping you achieve your goals in the most efficient way […]
Today was the second, and last, day of the Technology for Marketing Show. This seems to be just the right time to look at the marketing technology products that we know and trust. Some are free and some you have to pay for, but all provide real value and will help you with your marketing, […]
To give him his full title, The Rt Hon Jacob Rees-Mogg MP, Lord President of the Council and Leader of the House of Commons, is well known, perhaps infamous, for his use of language within the House of Commons. His, presumably, intimate knowledge of the processes and procedures within parliament give him an incredibly wide […]
What is the right content for your blog? Your marketing aims to develop new leads for your business. You need those leads to build your business and achieve the growth targets you’ve set. As part of a content-led marketing strategy, your blog is a major part of the content you produce and it is important […]
It doesn’t matter where you hide, Brexit will find you. Whether you’re in business owner or consumer mode, it will impact your life going forward – whatever happens. The media coverage is split between the doomsayers and those pitching a brave new world, with much of the coverage saying businesses are sitting on their hands […]
Seven Tips on how to work effectively and enjoy the great weather The sun is out, the sky is blue. Unfortunately there’s still lots and lots of work to do. What can you do to maximise your enjoyment of the great weather (let’s face it, we don’t get a lot) and still maximise what you […]
Earlier this year, Mailchimp changed its pricing plan. Managing your mailing list just got much more important, not least because you may start paying more for your account with them. Why you need to monitor your data count One of the biggest changes that impact the pricing of Mailchimp is the change from subscribers to […]
Are you suffering from Marketing Insanity? The definition of insanity is doing the same thing over and over again, and expecting a different result. The definition of marketing insanity is, therefore, doing the same marketing over and over again and not getting any better results. So why do so many small businesses insist on this […]
Every marketing consultant worth their salt has, at one time or another, published a “X Steps to Marketing Glory” style post. SME Needs certainly has, with our first one being “Effective Referral Generation – a few simple steps” and the most recent being “How to maximise the ROI from exhibiting at a trade show”. What […]
Time Saving Tips designed to give you back the time you need There are so many hats to be worn when running a small business. To enable you to deliver under each of these hats, you need to maximise use of your time. Ensuring you don’t waste time is one thing. Using technology and techniques […]
