As a director of a small business, you want to sell to as many people as possible. By doing that, you grow the business and you, hopefully, increase your profits. So why am I suggesting you think about just one person: your best client? Thinking about one person is far easier than 1000s Who’s the […]
Everybody’s Got A Dream Every single person who starts their own business has a dream for that business and for themselves. It may be as simple as wanting to be their own boss. It may be as complex as saving the planet from the scourge of plastic. Whatever your dream is, it is the starting […]
2019 has begun. Are you ready to take it by the scruff of the neck and make it your best year ever? Here’s a few small business marketing tips to help you make the most of this year. 1. Know what works for you The first of our small business marketing tips is probably the […]
John Wanamaker famously said “I know 50% of my advertising works, just not which 50%”. As you approach Christmas and the end of the year, can you answer the question: What Marketing works for your business? If you’re going to make a great start to next year, you need to know. In the world of […]
What does GDPR & PECR really mean to the marketing carried out by B2B companies? GDPR is nearly six months old (at time of writing). Since GDPR came into force, the Information Commissioner’s Office still hasn’t issued a fine greater than £500,000. However that doesn’t mean they are not going to. The fines issued were […]
Why you need multiple strands to your marketing plan Developing a marketing plan for your business takes time. It takes you away from generating cash through delivering for your clients. Now I’m asking you to do it multiple times!
March 29th is just 7 months away. Based on the current situation, there is no Brexit deal and it doesn’t look like there will be one anytime soon. Most experts believe the Chequers Proposal (at least in its current form) to be unworkable, so nobody really knows what is going to happen. So how are […]
Do you know? Your business relies of leads. Leads that become qualified and then convert to sales. Without these leads, you will eventually lose all your clients and your business will go under – harsh but fair. If you understand where your best leads come from, you can do more of that marketing. You will […]
You have goals for your business. You may want to sell your business in five years’ time. Perhaps you want to keep growing, simply to see how big you can get. Whatever your goal, you have to have a marketing strategy that supports your business goals. Let’s look at whether your marketing will support your […]
It’s the summer holidays. Everyone is on holiday – at least that’s what many people tell believe. That then, somehow, becomes a reason for them not to do things to move their business forward. That may be technology improvements, it may be staff training or whatever. What do the summer holidays look like? Summer holidays […]
