Are you suffering from Marketing Insanity? The definition of insanity is doing the same thing over and over again, and expecting a different result. The definition of marketing insanity is, therefore, doing the same marketing over and over again and not getting any better results. So why do so many small businesses insist on this […]
Every marketing consultant worth their salt has, at one time or another, published a “X Steps to Marketing Glory” style post. SME Needs certainly has, with our first one being “Effective Referral Generation – a few simple steps” and the most recent being “How to maximise the ROI from exhibiting at a trade show”. What […]
Time Saving Tips designed to give you back the time you need There are so many hats to be worn when running a small business. To enable you to deliver under each of these hats, you need to maximise use of your time. Ensuring you don’t waste time is one thing. Using technology and techniques […]
11 reasons to use a Virtual Marketing Director If you are looking to improve your marketing performance, you have a number of options. One you may not have considered is a Virtual Marketing Director. Not an interim, who is with you for a few months before moving on again. Not a full-time marketing manager, who […]
Question: how can a small business marketing consultant help your business? Quick Answer: by helping you to: develop and implement the right marketing strategy and plan for your business one that brings you the type of clients you are looking for, and helps you achieve the growth targets you have for your business. If we […]
(see the last lesson for an explanation of the images) 8 SEO Lessons learnt or compounded I went to the Brighton SEO Conference for the first time in 2019. Why? Two reasons: firstly to learn more about the “dark art” of SEO, and secondly because Mailchimp invited me. As a Mailchimp Partner, I like to […]
If you’re looking to improve your marketing performance, it’s safe to say you’re not getting the results you want. Let’s have a look at how you can get the results you want and improve your marketing performance. There are a number of stages to this process Know exactly what is and isn’t working When people […]
Trade shows can be a great way to generate leads and new business for your company. They can also be a great way to make a big hole in your bank balance. These are our tips on how to maximise your ROI from exhibiting. This article was prompted by our recent attendance at the 2019 […]
Five Key Things you Really Need As a marketing consultancy, we are, of course, going to recommend you need a marketing plan. However, there are five key things you need to consider and agree on before you can develop a marketing plan for your business. Let’s look at what they are…
There are many ways your best client can help you win more business. Our last blog talked about using them to develop an avatar and the key messages that form the core of your marketing communications. Let’s look at just how many different ways your best client can help. 1. Developing your Ideal Client We […]
