More than 10 million blog posts are published every day! When do you next plan to add to the mountain of content out there? As we spend a lot of time either writing content, getting content written, or checking the writing of others, we thought we would pick the brains of a number of experts […]
Nobody is buying, why should I invest in marketing? With the latest restrictions imposed by the government, this is a question that many will be asking. With these restrictions potentially in place for six months, why should I not just wait until they are lifted before starting my marketing again? Why should you invest in […]
Email is still one of the best performing marketing channels. With 281 billion emails sent every day, including over one billion per day by Mailchimp, it may seem that your Inbox is flooded and individual emails will be missed. But with a few simple changes to how you run your campaigns, you can easily increase […]
It doesn’t matter whether the decision maker is the CEO/owner, a director or manager, they all have one over-arching need from you. Few will readily admit it, but it is the priority for any purchase… To make them look good. Most people have a boss. Whatever they do is aimed at making them look good […]
At Last! Customer Journeys, from Mailchimp goes live from today and will be available to all Mailchimp customers by the 7th August. It is something that we’ve been waiting for, for a very long time. Here is why. Single Routing Mailchimp’s products have a huge number of positives and that’s why we’re a Mailchimp Certified […]
How to talk to your target audience and effectively engage If one of your target audience was sitting in front of you, or was on the end of the phone, you would talk to them on a one to one basis. If you are presenting to an audience, you will talk to them as if […]
Talk about them not you Whatever marketing channels you decide to use (we’ll come onto that in a later blog), if you want to grab the attention of your target audience, you need to make sure you are talking about them, rather than you.? Nobody cares what you do! Rather a blunt statement, but so […]
As we all emerge from lockdown, you need to focus If money is tight, you cannot afford to scattergun your marketing activity. If you do, it will be ineffective. Even if you have got some money spare, why waste it? To get the best return on investment from the time and money you have available, […]
We all love getting referrals. Who doesn’t like getting a useful referral? They are usually an easier sales pitch as the referrer has already done some of the work for you. I acquired a new client at the end of last week from a referral, so I am particularly positive about them at the moment. […]
This is a question we get asked on a frequent basis but we’ve never covered in a blog, so here goes. This is what we believe a small business should spend on marketing. General Rule of Thumb There are huge numbers of articles out there that will tell you how much you should spend on […]
