We all love getting referrals. Who doesn’t like getting a useful referral? They are usually an easier sales pitch as the referrer has already done some of the work for you. I acquired a new client at the end of last week from a referral, so I am particularly positive about them at the moment. […]
This is a question we get asked on a frequent basis but we’ve never covered in a blog, so here goes. This is what we believe a small business should spend on marketing. General Rule of Thumb There are huge numbers of articles out there that will tell you how much you should spend […]
Lockdown started on the 23rd March and we are yet to get any real idea of when it will start to be lifted. If the impact of the lockdown on your business means you have more time on your hands, here are some ways you can use that time effectively to improve your marketing performance. […]
Social Media can do wonderful things for your brand image in a very short space of time. You are able to get your brand in front of the people you want to see it in a few short steps. but what happens if you have a team member leave; one who has admin access to […]
In the current unusual circumstances we are all facing at the moment, there has emerged five different types of business. A brief description of each is below and I think it’s clear which I think are good and those that aren’t. During the lockdown and the following weeks, the way your business is perceived is […]
With the threat of Coronavirus upon us, and many people predicting a real hit on the economy that could last months, it is vital that you keep your marketing going. In a world where we get so many messages every day, it is easy for people to forget about you. So here are 8 marketing […]
The role of the owner of a small business is varied, encompassing a wide variety of different tasks. From finance to sales, from marketing to operational delivery. The problem is that most entrepreneurs go into running their own business because they love what they do. Does this sound familiar? Do you love doing what you do […]
As a small business, you measure your sales performance in a number of ways: Number of sales in X period %age of leads closed Value of sales %age growth of the business etc. All are valid ways to measure sales performance, but poor results may not be all the fault of the sales team. […]
Which Box? If you’ve done any studying around business or marketing, you will remember Ansoff’s Growth Matrix. For those of you who weren’t quite so “lucky”, let me quickly go through it and show you why it is a highly useful tool to help guide your growth planning and therefore your small business marketing. […]
January 1st 2020 brought not only a new year, but a new decade. The political scene is one of turmoil and this is going to impact the business environment. As a small business owner, if you want to make the most of 2020 and the new decade, here are four things to do with your […]
