There are a variety of business marketing tools you’ll come across (and have advertised to you) when looking for ways to boost your marketing. They range from free to as much as you can spend, giving you plenty of choice. This decision may seem insignificant, but it couldn’t be more important. The wrong tools will have you pulling your hair out before lunch.
So here are our picks for the best business marketing tools.
One of the most popular for small businesses, Mailchimp is almost an essential for starting out in marketing. Mailchimp quickly and intuitively acts as your virtual assistant, from designing email campaigns, tracking customers’ habits, statistical analysis and compatible with most other tools you really can’t go wrong.
We have been using MailChimp for years and are now a partner.
Mailchimp offers a free version for up to 2000 contacts.
If you need more than this, subscriptions start at £11 a month.
An absolute necessity if social media is part of your marketing plan. Hootsuite’s primary function is to schedule and design social posts. Making social media a morning’s work rather than a constant at the top of every day’s to-do-list. Plan your marketing strategies in advance and then sit back as Hootsuite posts them for you at the optimal time, no matter what else you have going on.
Subscriptions start at £39 a month (one user)
A slightly more specialised tool than the rest on this list, but a really useful one. Designing your professional documents and social media posts is time-consuming and difficult to maintain consistency and quality. Canva lets you design posts and documents with ease. Fully customizable templates for all your content. Create your perfect Canva by saving your brand colours and design features.
Canva has a free membership option (that works very well).
More and more of our clients are turning to HubSpot. A customer relationship management system (CRM) that can not only keep track of your emails, clients and customers but actively manages them. Automated email responses and work flows, marketing reports and metrics, integrated forms and links to landing pages. This is a one stop shop for all your marketing needs.
HubSpot offers it CRM for free, this lets you get to grips with it and is very useful.
It’s marketing and sales hubs are ad-ons that cost around £40 a month each for a starting package.
Website analytics are crucial to your marketing success. When deciding which tools to use, make sure you get on that tells you WHO is coming to your website. CANDDi helps you track traffic on your website and lets you know who they are, where they came from, what they looked at and for how long.
This is exceptionally helpful for getting an idea of what is and isn’t working and the kinds of people you’re attracting to your website.
CANDDi starts at £149 a month.
WordPress is the world’s leading website building platform. If you’re serious about growing your business and need an easy and intuitive system to help you run and update it, this is the tool for you. Make your own templates for blogs and news. Set out your website exactly the way you want it or hire someone else to set it up and you manage it.
WordPress allows you to create a website for free or £20 a month for a small business subscription.
Eventbrite is an events marketing platform. Easy to use and semi-autonomous it helps bring people to your events with automated reminder emails, links and is compatible with a variety of other tools.
Eventbrite is free to use and then takes a percentage of ticket sales £0.49 + 6.5%(+20% UK VAT) for the professional package.
Don’t charge for tickets, don’t pay fees.
You’re probably familiar with these, but there are many ways to use them. Hosting webinars and podcasts can help grow your audience and increase exposure. They are also great at keeping in contact with clients and international meetings. ZoomInfo is a database that allows you access to all those who have paid zoom accounts whose details you can use in your marketing.
Zoom has a free membership or a small business one for £159.90 a year.
Teams has a free membership (with limited options), or is included with Microsoft 365 which starts at £3.80 per user per month. You cannot purchase teams separately.
A highly influential advertising platform, make videos yourself and gain a following or pay to have your adverts on other peoples’. This platform has the added value of high traffic and exposure.
YouTube is free to set up and upload content.
YouTube adverts cost as much or little as you want with daily budgets.
A business centered social media platform, LinkedIn has immense reach within the business community. A great way to organically grow your following and connect with other like-minded people and potential clients. LinkedIn gives you industries insight, salary insights and much more with a professional business dashboard.
LinkedIn has a free membership that allows you to connect with others.
LinkedIn business membership starts at £39.90 a month.
The first place to go when looking for information on your website traffic. Track customers and their habits across your site and gain insight into how to better market and sell.
Google analytics is free to use.
A physical item may seem out of place on this list, but business cards are still effective business marketing tools. Business cards have been updated and now they can transfer data and information just by being in others vicinity. A great way to keep hold of useful contacts on one small card.
Standard business cards start around £12.57 for 100
Modern data transfer cards start at around £40
Networking is one of the best marketing tools and sometimes it is still done best in person. Social events provide the perfect opportunity to get to know others and their strengths. You could find your perfect client or new employee in the length of a pint.
Your network should be your greatest advocates and business marketing tools. When you have done excellent work for someone, be sure to capitalise. Ask for a testimonial to use in your marketing or see if they would recommend you to others. Word of mouth creates a more lasting brand impression.