CANDDi has been part of SME Needs’ marketing techstack for over a decade. We also worked with them in their early days to focus their marketing. So when we were told they’d been bought by Leadinfo, we weren’t sure what to expect. Here’s our first impressions….
The History
Nigel first met CANDDi’s founder, Tim Langley, on LinkedIn sometime around 2011, so the early days of SME Needs. As Measure and Focus are two of the core parts of our approach to successful small business marketing, CANDDi’s functionality fitted perfectly – letting their clients know WHO is visiting their website and what they are looking at on the site.
Since then, we’ve actively promoted CANDDi, rolling it out to a number of clients as well as using it to know what is happening on our website.
What we loved about CANDDi
The core functionality we’ve already mentioned helped us to understand who was doing what on the site. However, there were two other key functions we loved:
- A UTM creation tool that allowed us to see who followed our Mailchimp campaigns and what they did after that first click
- Notifications when people returned to our website.
Moving forward
When asked about the sale Tim says: “I’d been chatting to LI for about 8 months, I really appreciate their product and customer focused attitude. Their product has a number of features (mouse tracking / LI integration) which will add to the CANDDi client experience”.
Naturally we have started using Leadinfo and we’ve been impressed with the functionality and how it helps us. Here’s the bits we really like
Website engagement
A complete picture of how a visitor moves around our website. If we get to talk to this person, we know what to talk about rather than a standard pitch.
Having a full history or their activity is really useful too.
Leadbots
Encouraging people to engage easily, without filling out a contact form, makes it easy
for people to ask questions. The Leadbot makes this really easy and customisable. As you’re reading this, you may have already seen ours!
CRM integration
Connecting to most of the major CRMs is easy, including Zoho, ACT!, Pipedrive and Salesforce. If your’s isn’t on the list, Zapier will connect them.
Mouse recording
Want to know how people interact with your website? The mouse recordings can give you a real insight.
Much more
We’re still in very early days using Leadinfo, but we know enough to say we believe it will be useful to us and to our clients. As we learn more, we will continue to update this article, so keep popping back!
