Before any new marketing started, we helped DS Security to measure the performance of previous marketing activities. This wasn’t easy because we had no understanding of the volume of traffic to their website. Adding Google Analytics quickly solved this, at least for the future.
Scattergun marketing rarely works, so we then helped to focus their marketing. Although they do both residential and commercial security, they wanted to focus on commercial; simply because the jobs are generally bigger and more profitable. We have re-focused their website content to talk about the customer rather than them. Website traffic has increased by over 22% and more people are returning to the site too. At the time of writing, a new website is in development to take this even further forward.
Once a marketing strategy was developed, including Adwords and SEO, the role for SME Needs became one of managing the activity to ensure it happened and was delivering the results DS Security was looking for.