SME Needs worked strategically with Habitus to identify exactly who their Ideal Clients were and to map the needs of those people with what Habitus did. This was followed by a marketing workshop to ensure that their marketing plan matched their targets, their budgets and the skills they had available to them.
As budgets were limited, they did much of the marketing work, with SME Needs monitoring their progress (to keep them on track), providing feedback and answering any questions they had. This was delivered as a combination of Zoom/Teams meetings, email, and IM.
Their marketing approach has been a mix of inbound and outbound. The mix of content marketing and networking was worked extremely well.