“ I knew we were good at what we did and was aware that sitting in a room waiting for customers to turn up wasn’t going to work. We’d tried sending out brochures to companies on science parks but that hadn’t generated much interest.
We needed to do something to better market our services, so I did a Google search for SME marketing services. SME Needs stood out in that search which I took as a good sign as a marketing business must be able to market themselves. I think I must have filled in a web form with some details as 10 minutes later Nigel called to understand what I was looking for.
We had an initial chat where he explained what he did. This resonated with me and made lots of sense so we started working with him to see which parts of out marketing had been effective (not much), defining our ideal customers and then developing a marketing plan.
Our website, www.ignys.co.uk, which Nigel managed the complete redesign of, is far removed from our early attempts and gives a professional shop front to the world. ”
“ The real benefit of working with Nigel and his team is tapping into his wealth of experience, discussing and being gently driven to try out various channels and on being kept accountable for the regular communication with the world.
Nigel excels at ensuring that even in the busiest of times the marketing isn’t forgotten. It is very easy to stop talking to prospects and past customers when there is a peak of work. In the electronics design industry this is dangerous as there can be a 3-6 month lead time before starting a project, we have to ensure we are constantly engaging with potential customers to keep our orderbook full.
If we hadn’t started working with SME Needs early in 2018 we would still have had the old website, wouldn’t have been talking to customers and wouldn’t be growing the business to serve more and more customers. With the continually growing needs for Internet of Things (IoT), Electric Vehicles (EV), Home Automation and Industry 4.0 there is a clear demand for Electronics design services, SME Needs is a key part of our ambitious growth plans. I see Nigel not as an external services provided but as one of the Ignys team. Thank you Nigel. ”
Managing Director, Ignys Ltd