We started by getting some measurement functions in place:
Improved email marketing come from ensuring that people receive relevant information. The survey asked questions to find out more about their use of firewood when they prefer to buy and more about their gardens. This survey has been completed by nearly 1000 people now and ensures that campaigns go to the right people.
Post purchase campaigns
Automated campaigns go out after all purchases to ask for Google Reviews and for people to complete the survey. Dozens of reviews have given them an average 4.9 rating.
Emails all go out based on purchase patterns and the survey results so that the audience engages more. All campaigns are re-sent within 48 hours to further improve sales levels.
Over the last 18 months, we have seen dramatic improvements: