Google Analytics is a godsend for all small businesses. But, so many either don’t know it exists or don’t use it.
In January I delivered a marketing workshop to about 60 small business owners. Less than half of them put their hands up, when asked if they had Google Analytics on their website.
Let’s spend just a few minutes looking at why we believe EVERY small business with a website should have Google Analytics installed and what you can learn from it.