Which routes to market work best for you?

Your marketing budget is precious and you need to ensure it provides a great return on investment for you.  When was the last time you reviewed the performance of each route to market? Do you know which routes to market work best?

You will be using a number of different routes to market with, potentially, multiple campaigns running. Some of them will produce great results and you will be really busy dealing with the sales enquiries and the resulting work so will you have time to monitor the performance of your other marketing activities?

If some of your marketing is not delivering a good ROI, why keep it going?  The money, or time, you use on this campaign can be used for two alternatives:

  • improving your bottom line.  Money not spent goes straight back into your profits
  • Generating more money.  Why not spend it on increasing the marketing activity that is generating new business

If you haven’t recently reviewed the performance of each marketing campaign, you could have been wasting money for quite some time. It’s vital you know your best routes to market. Don’t delay any longer.

How to find a credible LinkedIn© (and other social media) trainer

If you wanted to find a LinkedIn© expert to develop your expertise how would you do it? Ask your friends? Do a quick Google search (and find over 25 million LinkedIn© trainers)? Or search LinkedIn?

Ok, you have lots of options but how do you find a good one? With LinkedIn© it is easy …

  • Review their profile; does it look good, better than the others?
  • Does their personal profile have recommendations from people and how many?
  • Do they have a company profile or company page?
  • Do they have a full company page with video, banners and recommendations on LinkedIn?
  • Do their recommendations read well? From people like you?
  • Does their web page look and feel good to you?
  • Do they know their subject? Does it have the right numbers on it for total users and accurate statistics?
  • Do they only do the platform you want to learn about?
  • Do they offer to do LinkedIn© for you? How? How can they know the people you know?
  • Does their course content cover what you need? Does it sound sensible to you? For example if many say half a day and someone says an hour ask why.
  • Do they want to look good or make you look good?

Then talk to them, yes old fashioned I know, but talk to them, are they human, do they come across well and could you work with them?

It’s amazing how many “social media experts” follow each other to see what they do on LinkedIn© and Twitter, if they are an expert why follow each other? Is it to get material they can use or simply to keep an eye on the competition?

If you want an expert on Facebook, LinkedIn or Twitter I will happily introduce you to some really good people.