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Social Media

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How to Protect your Social Media from disgruntled employees

By A Helping Hand, Social Media

Social Media can do wonderful things for your brand image in a very short space of time. You are able to get your brand in front of the people you want to see it in a few short steps. but what happens if you have a team member leave; one who has admin access to your social media accounts?  If they left unhappy, there is a real risk that they will post content that can damage your brand. Here are our thoughts on how to protect your social media.

LinkedIn Company Page

When I first wrote on this topic, way back in 2011, your LinkedIn company page was far more open than it is now. You had what they called designated users. Almost anyone in the business could post on your Company Page. Thankfully now, only Admins can post. If one of your Admins leaves the business, simply go in and remove their access.

You may also want them to add an “until date” on their Experience section, so they are no longer listed as an employee. If they’re leaving under a cloud, good luck with that!

Hootsuite

This is a great tool for managing multiple social media accounts. But if you’ve locked this person out of your LinkedIn company page, but not from Hootsuite, they could still post to it. They can post to any account this is connected to. Delete them quick!

Twitter & Instagram

Twitter, and Instagram, are a little more complicated. This is simply because they don’t have users; the account has only one username and password. If you want to stop a disgruntled employee from using this, you have to change the password – and then get it to everyone else who has access.

Facebook

If you have set up your Business Page correctly, securing it is much the same as LinkedIn – remove their admin rights. If, however, you have set up a personal page for your business (instead of a Business Page), you’ve got the same issue as with Twitter.

Better safe than sorry

If you are unsure about what they have access to, you’re better off changing passwords on all your social media channels. Better safe than sorry. Others who need it will soon be in contact, and that gives you a chance to properly control who has access.

What if they post comments?

If you have locked them out, you’re safe from them posting unsuitable content, but you cannot stop them posting comments onto your posts, or mentioning your company on their own posts. Of course, you can appeal to their better nature and ask them to take posts and comments down. If they are libelous, you have more leverage (assuming you want to get solicitors involved). Deleting the post they commented on will remove their comments from that location, but not from their feeds.

In reality, very few people will post detrimental comments and you like to think that they will quickly become bored and move on to something else. If your HR department has a checklist for what needs to be done when someone leaves, willing or otherwise, ask them to add a social media box to the end of the list.

If you  want to talk about how to protect your social media and manage it more effectively, get in touch. We work with a wide range of marketing specialists, including social media. We’re only going to do good things with your social – it’s not worth our reputations not to!!!

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I want to talk to…

By A Helping Hand, Customer Understanding, Social Media

In the UK there are 689,890 companies[1], 190,978 of them meet the EU definition of an SME and so, theoretically, they could be my target market, bearing in mind my company name.

In reality the vast majority of them I will not be able to help. This is why you will rarely hear the word “anyone” uttered when I’m networking or asking clients for referrals. Why is it, therefore, that so many business owners believe they can sell their services to anyone?

The problem with anyone is that it is simply too wide a scope and what happens is that you end up with no-one being referred to you.

A chiropractor said to me, at a networking event recently, I can help anyone with a spine. Whilst this may be true, it doesn’t help me help them. I’m not going to mention them to everyone I know with a spine.

I need, and so will all your clients and connections, a little more to go on. Have you seen the latest eHarmony advert where they show a man on a couch with a camel? The advert goes on to say they were matched because of two matching criteria, but eHarmony uses more to ensure a good match.

You should use the same approach when asking for referrals. After all if 438 couples get married every day after being matched on eHarmony, they must be getting something right.

Whilst I am not suggesting you have 29 levels of compatibility with your clients, you must make it easier for people to refer you. Give them more information: industry sector, geography, company size, job title and, most definitely, reasons why.

The good thing about getting this pinned down is it also helps you work out what marketing to do, but I’ll talk about that next time!

 

[1] LinkedIn; as of 13/1/15

Tracking isn’t just for rednecks

By Customer Understanding, Marketing Performance, Social Media, Technology & your business
  • A broken twig
  • fresh footprints
  • Frightened birds
  • Canddi return trigger!?!

All are signs a tracker will use when hunting their prey.  Knowing where their prey is through tracking is key for the hunter if they want to eat tonight.

The same goes for the your business (with the last one on the list only really for businesses).  Knowing who is looking at you and your online presence can really help you to grow your business. It’s key to be tracking your marketing

Let’s split this into two: you and your business.

Who’s looking at you?

As the owner or director of the business, you are a figurehead for the business.  People will look at you as an indicator of what the business is all about. There’s a few places people will go to in order to look at you:

LinkedIn

Both your personal and company profiles are likely to be looked at.  Are you happy they portray you well?  The good thing about LinkedIn is that you know who is looking at you and when they looked.  This means you can return the favour and then make a decision about what to do next.  Are they a potential client, a possible supplier or simply someone who could be a useful person to network with.

Twitter

To an extent, this depends on whether you tweet as you or as the business, but they’re still going to look. Keep it consistent and interesting. Most of all make sure you’re interacting.

Who’s looking at your business?

There are many tools you can use to check out your website’s performance, starting with good old Google.

Google Analytics

An oldy but a goody.  At the most basic level, you can see how many unique views you get, where they came from, how many pages are being looked at and what pages are liked/disliked (check out the bounce rate).  At the other end of the scale, you can see whether viewers are following the path you expect them to, what they are spending and what your demographics look like.

Check out Audience/technology/network as well.  You can see the names of some of the companies checking you out!

Canddi

No, I haven’t mis-spelt it, there are 2 d’s.  There are a number of more advance web analytics tools out there, including Trovus, Lead Forensics and IDFingerprint.  My favourite at the moment is Canddi.  Not only have they agreed to a free trial for all my clients, they won’t tie you in for a long-term contract and you can set it up to tell you when people return to your website.  Would you like the next conversation you have with a prospect to be timely and absolutely relevant?

I could go on forever about the various tools you can use to track who’s watching you online, but let’s save the 1984 bit for another time.   The simple truth of the matter is that keeping an eye on who is looking at you means you get a chance to interact with them, you know what they are interested in and you can have both a highly relevant conversation and one at the right time.

I wonder if your competition are doing the same thing?

Need a hand tracking your marketing performance? Call us on 020 8634 5911 or click here and we’ll call you.

 

 

Key social media tips

By A Helping Hand, Social Media

There are nearly 12 million people in the UK on LinkedIn, 37 million Facebook Pages worldwide and nearly 40 million UK Twitter accounts. To be noticed amongst all these and to develop quality sales opportunities, here are a few social media tips that either I know to work or are tips that I have been given by people I trust who use them everyday. I hope they prove useful for you.

Social media is about helping people, it is not simply about broadcasting your sales messages.

  • There is a clue in the name in what you have to do to be successful – be socialable.
  • Build relationships so you know what interests your connections and what they are looking for in business terms
  • Provide useful and interesting material that shows you know what you are talking about
  • Be consistent so that you maintain the relationship and maintain your position in their minds for when someone needs your services.

Don’t sell – help

  • We have media recording devices at home in order to avoid most of the adverts. Your connections on Twitter, LinkedIn and Facebook will simply disconnect to avoid your adverts.
  • If you help people by making useful connections for them, they will return the favour – think Givers Gain.
  • Provide evidence on how you’ve helped others so your connections start to trust you.

Automate and outsource sensibly

  • Social media tools such as hootsuite or tweetdeck are useful but they cannot build relationships for you. Use them for scheduling some activity but remember that you have to interact to build relationships
  • There are lots of companies that will do your social media for you but they will never know your business as well as you do. Outsourcing does not mean letting go!
  • Use tools such as Tweriod to find out when your followers are online. Be active when your connections are active so that there is a greater chance they will see you.

Volume is only sometimes useful

  • 50 connections with good relationships on LinkedIn is better than 1,000 people who you know nothing about.
  • You won’t generate interested followers simply by following 1,000’s of others. They will only follow you if you can be useful to them.

Personal and business are different

  • Don’t set up a business using a personal profile on Facebook. There is a good chance they will find it and then simply delete it as it breaks their terms of service.
  • Personal profiles are about you. Talk about you and do it in the first person.
  • Business profiles/pages are about your business so use appropriate language and images.

 

I hope these prove useful for you and I will endeavour to update this when I find other useful snippets.

 

LinkedIn – a real problem solver

By Social Media, Uncategorized

Ever been dealing with a company when things just don’t seem to be moving forward?

You find yourself constantly talking to call centres or customer services, but to no avail, as you are always talking to someone different and they don’t have a full understanding of your situation, so there is no big picture thinking. LinkedIn may be able to help.  Let me explain:

I’ve blogged recently about my house being burgled and how the loss of my technology seriously impacted my work for a week or so, and so you may already be aware of the fun and games I’ve had recently. There was an added complication that they stole my car keys and my car during the burglary and my car insurance company have been less than helpful.

I’m not going to name names but suffice to say things were going neither smoothly or quickly and I was rapidly approaching the end of my tether. Finally I thought it was about time to go around the call centre so I used the world’s biggest business social media tool: LinkedIn.

I found one of the UK’s senior directors and simply made them aware of what I had been experiencing. That was less than a week ago and now everything has been resolved.

It isn’t quite the case of “who you know”, but LinkedIn makes it the next best thing.

How to find a credible LinkedIn© (and other social media) trainer

By Networking Partners, Social Media

If you wanted to find a LinkedIn© expert to develop your expertise how would you do it? Ask your friends? Do a quick Google search (and find over 25 million LinkedIn© trainers)? Or search LinkedIn?

Ok, you have lots of options but how do you find a good one? With LinkedIn© it is easy …

  • Review their profile; does it look good, better than the others?
  • Does their personal profile have recommendations from people and how many?
  • Do they have a company profile or company page?
  • Do they have a full company page with video, banners and recommendations on LinkedIn?
  • Do their recommendations read well? From people like you?
  • Does their web page look and feel good to you?
  • Do they know their subject? Does it have the right numbers on it for total users and accurate statistics?
  • Do they only do the platform you want to learn about?
  • Do they offer to do LinkedIn© for you? How? How can they know the people you know?
  • Does their course content cover what you need? Does it sound sensible to you? For example if many say half a day and someone says an hour ask why.
  • Do they want to look good or make you look good?

Then talk to them, yes old fashioned I know, but talk to them, are they human, do they come across well and could you work with them?

It’s amazing how many “social media experts” follow each other to see what they do on LinkedIn© and Twitter, if they are an expert why follow each other? Is it to get material they can use or simply to keep an eye on the competition?

If you want an expert on Facebook, LinkedIn or Twitter I will happily introduce you to some really good people.