& the goose is getting fat……….
But if you rely on the festive season for a significant part of your annual revenue, you better be in the final stages of planning your Christmas marketing campaign to attract customers.
Decision-makers are now returning from their Summer holidays and will be planning what they’re going to do over Christmas. If you’re in corporate catering, venue hire, event organising or people photography, the phone should start ringing very soon.
If not, what do you need to be doing to get it ringing?
- Have you spoken to everyone who bought from you last year? They already know the quality of the work you can deliver and, if they liked it, should be considered good opportunities.
- How are you communicating with everyone who talked to you last year, but didn’t buy? They may have used a competitor last year but they may not have been completely happy with the service they received. If you time things right you could poach a few additional clients from your competitors
- What are you doing to make more people aware of your services? Without awareness there cannot be any interest or sales opportunity
- Is your website updated to show the seasonal services you provide?
- What evidence is online that demonstrates how great a job you did last Christmas for your clients? Case studies and testimonials are a big help for people trying to decide who they should talk to and buy from
- Have you considered Google Adwords to generate new opportunities. For seasonal marketing, this can be very effective
Just a few questions for you to consider in order to make sure that your marketing generates the Christmas sales you are looking for. Of course, if you need a hand with some of your Christmas marketing, get in touch.
I hope this helps