As you develop a following, whether for your newsletter or on social media pages such as Facebook, Twitter or LinkedIn, they will come to expect a certain amount of information from you. Let’s explain why marketing consistency is key.
Your followers follow you because you have provided them with interesting information and they would love some more. If that flow of information falters, you risk upsetting them. They will probably forgive you the first time you miss a blog/article/post but their patience will diminish rapidly the more you fail to deliver.
Maintaining marketing consistency over long periods of time is not always easy. As you get busier delivering to clients you find the time available for your own marketing gets more rare. It is therefore best to have a series of blogs (etc.) planned ahead. That way you can maintain your consistency and keep your followers happy. You never know, they might even start to refer you to others and your following increases.
Marketing is all about getting more people interested in your services, so keep your consistency levels high and the followers will come.