Your clients use you because they trust you to help them with their needs, whether they are looking to fix a problem, fulfill a need or satisfy a want.
But before your prospects become clients, they need to be shown that you:
understand their needs
can deliver a solution for those needs
have helped others, ideally who are their peers.
They say that up to 70% of the sales process is complete before your prospects want to talk to you. It is the content your generate that moves them to the point they will pick up the phone or complete a Contact Form.
Search Engine Optimisation (SEO)
Google, Bing and the other search engines all have algorithms that decide where your website ranks (Click here to see how Google wants you to build a web page). As well as the various rules around Heading Tags and Meta Descriptions, they recommend your content is interesting and useful.
The search engines recommend you use the words your audience would use. The content should be well organised and original (not copied from other websites). Most importantly, the content should be easy to read and useful for the reader.
Your prospects want the same thing. They need you to clearly show how you can help them, without wasting their time.
How We Can Help You
You know your clients’ needs better than we ever will, so we work with you to generate the content you want them to read, and they want to read. It starts with our Focus Workshops, where we map the needs of each of your Ideal Clients and how you help them. We develop the key messages that form the core of your marketing communications.
Content for website pages is written to clearly show how you can help them and is written as if you are talking directly to them. Talk about them rather than yourself and you will get much better results.
Blogs that further prove your expertise are built around your notes, bullet points or braindumps. We take your knowledge and shape it to engage your target audience, so they move closer to getting in touch.