Identifying your Ideal Client takes time. In tandem with your service offering and the type of industry you want to work in, you should also identify their pain points and your solution to that ideal client’s need. Once you are clear on your ideal client then you will be able to develop key messages to attract and engage them.
For the purposes of this article, let’s assume that you’ve described your best client as:
- Architects in London, with the Senior Partner as the decision maker. LinkedIn lists 50 people with that description.
Already your target audience has grown from one person to 50. If you tweaked your description to say the whole of the UK , the number increase to 123. Some Senior Partners will call themselves the Founder. Your audience has now increased, purely on LinkedIn, to 3,518.
You can see descriptions of our Ideal Client here, if you would like some guidance on how to describe them.
Do your clients have similar pain points?
Think about the issues your Ideal Client has. The issues they have will be the same, or very similar to issues experienced by other companies of the same attributes.
What are their Issues?
What do you help them with? How often do you help them? How do you help them?
Everything you list here is highly likely to be relevant to the 3,518 Senior Partners or Founders we identified earlier. By simply thinking about your ideal client, you’re now identified the issues and the ways you can help 1,000s of potential clients.
They will all want a solution
Your best client is one that will be very happy with the work you’ve done for them. The question we’re asking you is: What does a successful piece of work look like?
When you then talk to your target audience about the successes you achieve, they will like what they hear. They will recognise how you talk about the type of client you work with and the issues you help them resolve. Recognition is easy because they are similar companies, with similar issues. They will listen to how you will resolve the issues, but that isn’t the important bit. What they really want is the results – the success – you describe. Why wouldn’t they?
So hopefully this article has described the process of how thinking about just one person will help you develop key messages that will engage a target audience and generate the leads you want to grow your business.
If you have any questions or would like some assistance, we’d be happy to help, give us a call on 020 8634 5911 or Email us.