As a small business owner, you have three options when considering what marketing to do:
Don’t do anything and rely on people coming to you.
Do some marketing when you get a spare moment.
Develop a marketing plan and then commit to delivering it.
The first option may deliver the odd lead, but certainly not enough to grow your business.
The second option can work, but you have no idea on what will be done, if any, and when it will happen. How can you plan your business around that approach?
When you have a marketing plan in place, you know exactly what you need to do and when. You can then commit the time and budget you need to. Once you start delivering on the plan, you can measure it’s performance and make calculated decisions on what to continue doing and what needs to be changed.
You can see how your marketing is performing against your targets and see how much your business has grown. It also allows you to plan when you need to add new staff to keep delivering a great solution to your clients.
Our three-step planning process will help you:
Understand what has got your business to where you are now
See what is involved in meeting your growth targets
Highlight the quick wins available that can grow your business
Identify who your target audience(s) is
Develop a set of key messages that show your target audience why they should work with you
Structure a marketing plan of action to generate:
Awareness within your target audience
Interest in your services
Engagement and conversations that generate leads
Why do you need a marketing plan?
With a marketing plan in place, you are far more likely to do your marketing. By doing your marketing, you will get more leads and you can grow your business.