Marketing that delivers and increases online sales time and time again
When you’re selling online, your digital marketing has to be as good as possible. E-commerce marketing splits into three parts:
Getting any of these parts wrong can seriously damage your business growth, but if you can get all three working well, the sky really is the limit! We can help you to get these right and drive the sales and business growth you’re looking for.
Driving traffic to your website
Getting people to your website for the first time is vital. After all, they cannot buy from you if they aren’t on your site.
Creating the sale
Once you’ve got someone to your e-commerce site, what do you do you get them buying?
Generating more sales
You’ve invested time and money getting that first sale. It takes far less investment to get the next sale, whether from that person or someone else.
The great thing with e-commerce marketing is that every part of this can be measured. Digital marketing has the statistics to show you what is, and isn’t, working. Changes made to improve performance can be measured too, so you know what has worked.
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Increasing revenue and acquiring more customer data for this online firewood company. Now generating >£60,000 per annum directly attributable to email marketing. You can see more detail here.
A detailed analysis of their customer base and a focus on repurchases generated £50K of additional revenue in the first three months alone! Significant savings were identified and made within their marketing expenditure, increasing the ROI. You can see more detail here.
Improving your e-commerce marketing to drive more sales starts with knowing what is working, and what isn’t. Identifying where it’s not working allows us to work with you to develop, and then deliver, the right marketing plan for your business.
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