This form of marketing enables you to communicate with multiple people quickly and easily. Even in today’s “email overload” society, this form of marketing is still highly effective – when done well.
Using email will help you build relationships and fill your pipeline in a highly cost-effective manner.
If you think it is all about spamming 1,000s of people with the same message, those days are long gone. It is now all about segmenting your audience and delivering highly relevant content.