How to develop your elevator pitch

If you had 60 seconds with your perfect client, what would you say?

How would you explain just why your company is perfect for supply just what they need?

Would you describe what you do or would you how you’ve helped other clients recently?

If you describe what you do (the features) you are asking your perfect client to work out for themselves just how your services will help them. If you describe just how you’ve helped others, not only do you make it easier for them to understand how you can help, but you give evidence that you can deliver a great job.

Which do you think will help your sales process more?

The question is what do you say and how do you ensure they will remember you?

My suggestion for what your elevator pitch should contain:

  • 20 seconds on the benefits of using your services
  • 30 seconds on an example of how you’ve helped others in the past
  • 10 seconds on a strapline that is memorable
If you’ve got it right they should be asking for, or giving, a business card about now so that further conversations can be had. If not, your elevator pitch probably needs some work.
I am sure you’ve heard something like this before but it is still great advice and so worth repeating.

 

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