Define your Ideal Client and you will generate better leads and win more clients
Defining your Ideal client helps you to focus your marketing, making it more effective. It will help you choose the right marketing choices to that the return on investment from your marketing budget is higher. Perhaps more importantly, it will save you a huge amount of time and money.
- If you do a lot of networking, you will make it easier for your network to make better referrals and introductions.
- When you run paid Ads on social media, you have your audience definition already planned out, and will generate better traffic and engagements from your spend.
- At trade shows, your sales team will have better opening lines and questions to grab delegates’ attention.
Does that sound better than the scattergun approach of trying to market, and sell, to “anyone who…”?