SME NEEDS’ BLOG

Helping you improve your small business marketing performance one step at a time

Helping you improve your marketing

We all know that small business marketing isn’t easy. We know you don’t have the budgets the big boys do, so have to do things differently; smarter and more effective. Our small business marketing blog is here to help you improve your marketing performance. We hope it helps.

If there are topics you would like us to blog about, please let us know. We are here to help you improve the marketing for your small business. Simply email us to tell us what you want.

The Definition of Marketing Madness

The Definition of Marketing Madness

August 28, 2026
best ways to work in a heatwave
Summer marketing checklist

Summer marketing checklist

July 22, 2026
I’m not a Fractional CMO – most of the time

I’m not a Fractional CMO – most of the time

July 13, 2026
money is a marketing resource
15 reasons a B2B sale doesn’t close

15 reasons a B2B sale doesn’t close

June 22, 2026
is the client experience going to be good or bad?
The Client Surprise Gap: Why Expectations Matter More Than Ever

The Client Surprise Gap: Why Expectations Matter More Than Ever

June 8, 2026
infographic showing what happens with inconsistent marketing
Why Consistency Matters in Your Small Business Marketing

Why Consistency Matters in Your Small Business Marketing

May 14, 2026
A Virtual Marketing Director can make a massive improvement in your small business marketing performance. Get in touch with SME Needs to find out how
Who are you accountable to?

Who are you accountable to?

March 17, 2026
edit the subject line to improve email marketing performance
Does your brand get people to open your emails?

Does your brand get people to open your emails?

March 3, 2026
EastEnders, not Titanic

EastEnders, not Titanic

February 19, 2026
graph of returning visitors to support article about getting potential clients back to your website
Are you accurately measuring your marketing?

Are you accurately measuring your marketing?

January 30, 2026
opportunity cost, time is money, smart time management, opportunities
Getting the Timing of Your Marketing Right

Getting the Timing of Your Marketing Right

January 4, 2026
getting your marketing ready to make a great start to 2026
How to Make a great start to 2026

How to Make a great start to 2026

December 10, 2025

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