Helping you improve your marketing
We all know that small business marketing isn’t easy. We know you don’t have the budgets the big boys do, so have to do things differently; smarter and more effective. Our blogs are here to help you improve your marketing performance. We hope they help.
If there are topics you would like us to blog about, please let us know. We are here to help you improve the marketing for your small business. Simply email us to tell us what you want.
Are you trying to sell to Everyone?
/0 Comments/in Customer Understanding, Marketing Performance /by nigel daveyNobody sells to everyone I have too many conversations where a company is trying to maximise the number of people their website and marketing will appeal to. I have to then use what I am putting into this article to show them that trying to sell to everyone is a very bad idea.
How Google’s Search Console will help you improve your marketing
/0 Comments/in A Helping Hand, Marketing Performance /by nigel daveyAre you using Search Console to improve your SEO performance Search Console is a great tool that will show you just how well your SEO activity is performing over time. For those of you who aren’t sure what Search Console is, you may have heard of Webmaster Tools. Search Console is the new name Google […]
Do you have the resources you need to deliver your marketing plan?
/in A Helping Hand, Small Business Marketing /by nigel daveyWhat marketing resources do you need? To grow your business, you need a marketing plan that is then effectively delivered. To do this you need marketing resources. For your small business marketing to be effective, you need a combination of: Knowledge Time Money Knowledge You are passionate about what you do. If you weren’t you […]
Why you must have a marketing plan
/0 Comments/in A Helping Hand, Marketing Performance /by nigel daveyDo you have a Marketing Plan? You know you need to do something to market your business. If you don’t your pipeline will quickly empty and the sales will dry up. Now I can hear some people saying “we get all our business through referral, so we don’t need to do any marketing”. Two comments […]
Why you have to focus your marketing
/0 Comments/in A Helping Hand, Customer Understanding, Marketing Performance /by nigel daveyFour key reasons to focus your marketing There are many business owners out there who believe they can sell their product/service to anyone – sand to the Arabs and all that. I’ve no doubt they are very good sales people and could sell to anyone they sit in front of. It doesn’t mean they should […]