Helping you improve your marketing
We all know that small business marketing isn’t easy. We know you don’t have the budgets the big boys do, so have to do things differently; smarter and more effective. Our blogs are here to help you improve your marketing performance. We hope they help.
If there are topics you would like us to blog about, please let us know. We are here to help you improve the marketing for your small business. Simply email us to tell us what you want.
Why you have to focus your marketing
/0 Comments/in A Helping Hand, Customer Understanding, Marketing Performance /by nigel daveyFour key reasons to focus your marketing There are many business owners out there who believe they can sell their product/service to anyone – sand to the Arabs and all that. I’ve no doubt they are very good sales people and could sell to anyone they sit in front of. It doesn’t mean they should […]
Seven sets of numbers you need to watch to measure your marketing performance
/0 Comments/in Marketing Performance /by nigel daveyDo you measure your marketing? Small business marketing isn’t easy. You need to understand what is working and what isn’t. These are some of the most important numbers to measure your marketing with, and where to find them. Let’s work backwards from the most important one.
Bidding on your Company Name
/0 Comments/in Marketing Performance, Small Business Marketing /by nigel daveyMany of you will have realised that a lot of my blogs come from recent conversations and experiences with either clients, prospects or people in my network. This one is no different and looks at a popular campaign when companies use Google Adwords (sometimes described as PPC) as part of their small business marketing activity. […]
Who are you talking to?
/0 Comments/in A Helping Hand, Customer Understanding, Small Business Marketing /by nigel daveyYour website is your shop window, whether you sell to consumers or to other businesses. It doesn’t matter what you sell, pretty much the first place anyone goes to in order to find out more about you is your website. The question is: Does your website content talk about you or does it talk to […]
Why I want clients to sack me
/0 Comments/in A Helping Hand, Customer Understanding, Small Business Marketing /by nigel daveyWhen I say I want clients to sack me, there are, of course, conditions attached to the statement. SME Needs provides marketing support for small businesses; we want them to be bigger businesses when they sack us. That means one of two things happens: They recruit a Marketing Manager They are acquired by a company […]