The strategic marketing phases are charged as a project. The cost is based on how much time we believe is needed to complete the first three phases of our 4-stage process. That time will be based on:
How much will this cost?
An explanation of how we charge to help you with your small business marketing
Strategic Planning
- Your company size and complexity
- The number of products/services and target audiences you have
The Strategic Planning phase, for my largest clients, can be up to £5,000, but most pay less than this. 70% of clients pay less than £3,000.
We always invoice at least 30% of this project cost on contract signature. It is to be paid before we commence work. This shows both your commitment to improving your marketing – and protects our cashflow.
Marketing Delivery
Knowing what it will cost before knowing what is to be done is, well, impossible. Right now, we don’t know:
- Your growth targets
- The marketing skills available within your business
- Your budget
- Whether what you are currently doing is working
By the end of the strategic planning, we will give you a complete picture of how your marketing budget will be spent: our fees, marketing specialist costs and actual marketing activity costs.
For our largest clients, the monthly retainer can reach £3,000 a month but most pay in the region of £1,500 – 2,000 per month.
For micro-businesses where the service is mostly a coaching/mentoring role, it considerably less.
These figures do not include marketing expenditure such as website builds, Mailchimp fees or Google Ads expenditure.
*All figures are net of VAT, currently charged at 20%
What now?
This bit is easy. What you do now is call us, on 020 8634 5911, or use one of our other contact options.
- We talk so you know more about us and we know more about you.
- We quote for the strategic planning project, assuming you want us to, of course.
- We get started.
