Do you have the marketing skills you need?

do you have the marketing skills you need?

You love what you do.

You’re great at what you do

Are you great at telling others how they will benefit from working with you?

Let’s look at why you need to think carefully about this.

You’ve set goals for the business. They’re ambitious and so will take some work, so you need things to work well to achieve them.

You’ve got a marketing strategy that is aligned with your business plan and aimed at your goals. Now it’s time to look at the marketing plan and what needs to be done.

  1. Do you have the marketing skills needed?

Unless you run a marketing agency, it shouldn’t be automatically assumed you have the skills you need. As a business owner, I’d be confident that you can talk to anyone. You can quickly and easily talk about what you do and about some of your clients and the work you’ve done for them. For the networking that most small businesses do, you can probably do this well and be the figurehead for the business.

Whether you have the skills to run an Adwords campaign or to build a following on social media is another thing.

  1. Should you be doing the marketing?

As the business owner, you have a lot of hats to wear anyway. As the Managing Director, you are the figurehead for the business and the leader. Your role is to make sure everything gets done, not to do it.

If you are still heavily involved in the operational delivery within the business, is your time best spent delivering for your clients or trying to attract them? Unless you are going to pay your marketing resource more than your hourly charge rate (bet you don’t), you are far better off earning the money.

  1. Do your staff have the marketing skills?

In the early days, your staff are expected to contribute and do whatever needs to be done. As you grow, they have specific jobs to do. These jobs need to be done to keep the company running smoothly and to keep the clients happy.

Some of the staff may well be able to do some of your marketing, but what is the impact of taking time away from their specific job? Would that mean you need to add resource to get their “proper job” done?

Unless they are under-utilised, I’d suggest you will be better off keeping them doing what you originally employed them to do.

If the goals you have set for the business are ambitious, you need everyone doing a great job.  That means doing the job they are best at. For you, that is running the company and ensuring you have happy staff and happy clients. Your staff need to be doing their jobs, so you have just one more question to answer when it comes to getting the marketing skills you need to have within the business…

Do you recruit or do you outsource?

I hope this helps