Do you know what marketing is generating your leads?
If your marketing isn’t working, you need to know what isn’t working. If you are getting leads, then some things are working and some aren’t. The more time and effort you spend on the marketing channels that are working, the more leads you will get. You ROI will get better too.
We, sometimes, talk to company directors who have a feeling they know what is the problem, but that isn’t always the case.
Let me give you an example:
A kitchen installation company told us their Google Adwords marketing wasn’t working and asked us to review it.
It didn’t take long for us to see that, actually, their Adwords campaigns were working extremely well. They had clickthrough rates in excess of 4% and some as high as 7%. The problem was that all the traffic generated was leaving their website as soon as they landed on it.
The problem was the website and not the Adwords!
Once you know where the problem is, you can take the necessary steps to fix the problem. You can then have your marketing generating the leads you are looking for.
SME Needs will help you to identify the weak links in your marketing performance. We will tell you what marketing isn’t working. From there we can work with you to develop a plan of action to get your marketing working again. A plan of action that delivers the leads you are looking for.
Our four-stage process will:
Identify what aspects of your marketing are working, and which aren’t.
Ensure you are collecting and analysing the right data to see how your marketing performance changes in the future.