This is our Ideal Client

Andy is the owner of a tech consultancy based in London. He has a team of 15 people and an annual turnover of approximately £2million. The business has been trading for about 4 years. His business did really well initially, growing rapidly on the personality of the owner.

Andy has recognised that he needs some help because there is only so much he can do. The team around him are great techies, but not so great at telling others how good they are.

Our Ideal Client knows that they need help and are happy to follow marketing advice from us, as they recognise we can help.

• His marketing is happening erratically and that is hitting his pipeline
• This is partially because of the limited set of marketing skills within himself and his team
• He isn’t 100% sure about what marketing mix is right for the company anymore. He will continue the networking that delivered much of his growth in the early days
• He is struggling to engage his target audience unless he gets to them through networking.

Do you recognise issues within this list that you have within your business?

• To grow the company, with a target of 10% growth per annum
• To be confident he has the right marketing going out on a consistent basis
• To get the right skill set, without having to employ a number of people, people the business cannot afford right now
• To work with someone he can trust and use as a sounding board
• To see a great return on investment from the partnership

How many of these do you want for your business?