Measure
Are you wasting money and time on marketing that isn't working? Let's find out!
Measuring your marketing performance helps you by:
- Showing you what is and isn’t working, saving you time and money.
- Identifying who really are your best clients, so you can focus your marketing on getting more like them.
- Identifying the marketing channels that bring you your Ideal Clients, so you can focus on that activity.
- Enabling you to set better growth targets for your business, based on facts, not gut feelings or desires.
- Making you confident in the marketing budgets you commit to going forward, knowing they will deliver.
- How many leads you get from each marketing channel
- How many are qualified leads?
- The conversion rates for each channel
- The return on investment (ROI) from each
- What does it take to generate a lead (how many website visits, networking events etc.?)
- Client lifetime value, and profitability
- How long you keep clients for
- Net growth rates in your business (not just the number of new clients)
Without these, you cannot make the right decisions about what marketing to continue and what to stop.
This is the first stage in our four stage marketing process, giving a firm base to build from and identify some ways to quickly save money and sell more. To see the second stage, click the button below. To talk more about how SME Needs can help you better understand how effective your marketing has been, give us a call on 020 8634 5911.
