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Planning your marketing

The old adage is: If you fail to plan, you plan to fail.

If you don’t have a marketing plan, your marketing will be haphazard and not nearly as effective as you want it to be.

As the third stage of our four-stage marketing process, we work with you to develop your marketing strategy and your marketing plan.

We do it differently

There are two ways SME Needs is different here:

Including you in the planning of your marketing, to us, makes complete sense. At this stage, there is still much we don’t know about your business. Having you involved means we share information and we develop a much more effective marketing plan.

The second is that we develop the right marketing plan for your business, not one that just happens to be “all the stuff we do”. Our job is to work with you to develop the right plan, no matter who then delivers the different aspects of that plan.

Where to start

Your growth targets
Having a target to aim at is the obvious starting point. It also gives us all a good idea of what is going to be needed. After all, if your target is to double the size of your small business, more will need to happen than if you want to grow by 20%.

Your past performance
When we measured your marketing performance, one of the measures was net growth. How does that compare to what you want to achieve this year? How much did you spend on marketing to achieve that growth?

Who are you marketing to?

To target your ideal clients, we consider what we believe are the best ways to get in front of your target audience. Which social media channels, online or offline, do they go to trade show – and many more….

How does it work?

Put bluntly, we go into a room and don’t come out until we have agreed a plan. We put our heads together, we all contribute, challenge and discuss until there is a plan that makes best use of your budget and gets as close to your growth targets as we can.  Most importantly, we all buy into the plan. If we don’t buy into it, it won’t work.

If this sounds like a great way to work out what marketing you are going to be doing in the next 6-12 months, let’s talk: 020 8634 5911. To find out more about the fourth stage of our marketing process, click the button…

Click here to go to Stage 4


Want to talk NOW? Call us and let’s talk…

Tel: 020 8634 5911

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